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ta company has goal that it intends to achieve, its main interests are; community involvement, innovation of new brands, maintain good quality and food safety, fulfil their social responsibilities, to provide a sustainable platform for the company, and to maintain the ethics and codes of conduct of the company.
Its close competitor is Dole Food Company, formerly known as the Standard Fruit Company. There has been a tale of stiff competition that has lasted for decades. Together, the two companies trade half of all the fruits in the world.
Apart from bananas that make up over 65% of the company’s sales, Chiquita also engages in the sale of other fruits like tomatoes, pineapples, citrus fruits, apples, grapes, melons, fruit juices and other fruit
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It accounts for about 40% share of the US market, more than half of which represents banana sales. In 2007, the last year covered by this study, it generated $4.7 Billion in revenues from its operation in more than 70 countries worldwide (Chiquita Brands website).
It is along this direction that this paper is written: to see how business, particularly big business, pursues its role as a corporate citizen. The paper would take a look at Chiquita Brands, one such organization that has dominated a niche in the world market for bananas, generating as much as $4.7 Billion in revenues in 2007 from its operation in more than 70 countries (Chiquita website).
Let us take the example of Starbucks and analyze the various aspects of the brand in terms of brand promise, personality, values, attributes and identity. Before Starbucks emerged on the market of coffee shops a cup of coffee meant a cup of steaming black brew (Burks, 2009, p.01).
Founded in 1906, it is a business organization with vast marketing experience of over a century hence having an advantage over the rest the competitors in the market. The Xerox Company has developed different brands in the market, done sales promotion and therefore has been able to win customer loyalty thus boosting its sales and revenues.
The Local government and the national army offered no help, and therefore, the government could not protect Chiquita’s employees. Chiquita was forced to pay bribes to the guerrillas that controlled the territories in which they carried out their operations.
Brands that were in the front line in the past and had ruled the scene once are there today for the sake of it. There a long list of such brands that have a glamorous history but today they are desperately waiting for a buyout, restructuring,
On the other hand, the Chinese are highly receptive to imported goods. Because of this global brands became very popular among Chinese consumers. The Chinese consumers are more similar to Western consumers than Asian ones (Hilliard et al., 2012). Without a doubt, Chinese
Studies show that for a company to be in a position to withstand competition from other companies doing the same business, the most important aspect that ought to be put into consideration is the brand (Web
was an impressing place of the world of couture, Vionnet used totally innovative approach, which was represented in sartorial skills of its founder with the perfect combination, experimentation and elegance (Madeleine Vionnet, 2015). However, the business was shuttered and only
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