Why the Revolution Will Not Be Tweeted - Essay Example

The article ‘Small Change: Why the revolution will not be tweeted?’ by Malcolm Gladwell broadly conforms to the belief that change movements need to be backed by the disciplined hierarchical authority with centralized control. It helps in running the movement for a sustained period of time to achieve desired goals and objectives. The people need to be involved physically and emotionally with the cause so that they can relate to it. ‘Strong ties’ connects people. He says the success of the Civil Rights Movement was because people were also emotionally connected with the issue and were guided by Martin Luther King Jr.

and the Church. There was no ambiguity in the way it was to be carried out which made it more focused and easily sustainable for a long time if required. Author denigrates the importance of social networking media in ushering social changes within society. His main contention is that it has a short span of memory for important issues and it is not backed by a personal commitment to the cause. The article has used comparative secondary resources to understand and emphasize the paradigms of social change.

He especially discusses the role of social networking media as against personal and more traditional means of social activism which directly juxtaposes political authority and popular will. The case of Greensboro, North Carolina has been used to showcase the power of people. The movement was started by just four college students as a sit-in Woolworth’s but within a week, spread like wildfire to encompass hundreds of students across wider geographical areas. The Civil Rights Movement had also huge participation of people, dragging on for years with the same zeal and culminating in the Civil Rights Act.