Paper-Pencil-Questionnaires and Web-Based Questionnaires - Assignment Example

Exam Answers Student’s name Institution Affiliation Question one a) The questionnaire tries to cover all the areas that the client requires to know much information. The questions remain comprehensive trying to give insights about what the consumer prefers. The questions are such that they will enable the surveyor to collect the necessary information from all the classes of customers. Also, the surveyor is keen enough to know the penetration of the brand in the market as he tries to investigate how customers do rate Zale brand in the market, the kind of services that they get from the retailer and also, the quality of clothes that they get from the retailer. This is going to make the retailer understand some of the weakness that the brand has and try to improve. The questionnaire has been laid well to cover all the objectives of the study, and it will give appropriate information towards enabling the retailer knowing the level of market penetration and also, areas to improve. However, when it comes to length of the questionnaire, it somehow long. Along questionnaire will make the respondents feel bored and they may be tempted to leave other questions blank. Other questions can be combined to reduce the length of the questionnaire. The questionnaire should be two pages and a maximum of two and a half. The layout of the questionnaire also has been not well made as the questions that are to collect information related to the personal data of the respondents come last. They should be at the beginning since this information is the one that will give you a picture that will enable you to understand the kind of person who has responded to the question. It will enable easily classify the respondent and collect this information to his class without any difficulty. Also, there is a mixture of questions where a correspondent is talking about his personal income it should be followed by other financial related questions as this will enable him/her have an idea of answering the questions without many problems. The screening and skip questions in the questionnaire is well done, however, this questions should be brought out in a manner that the correspondent cannot easily get to know that much information about him is being extracted. This will make him be able to answer more questions without any doubt. When the correspondent is made free to answer questions, it will be easy for the survey to deliver accurate results on the information required. b) Paper-pencil-questionnaires and Web-based questionnaires- the combination of this two data collection methods will deliver all the required information for the study. They are going to complement one another to ensure that results are delivered on time without facing difficulties. Paper-pencil-questionnaires- In this methods questionnaires are sent to a large number of correspondents where they are asked to fill in the questionnaire and return it after going through it. They are asked to feel the questionnaire at their comfort and returning it at their time of comfort. This is meant to encourage more people to fill the questionnaires, as they will not be coerced towards filling the questionnaires. Advantages; more people will be reached; the respondents will be free to answer as they will anonymous, and it will make the survey cheaper. Disadvantages; There are many correspondents who may not give feedback based on the topic something that will make the survey lack the complete information from all parts of the world. Web-based questionnaires – this is an internet based research where questionnaires are posted on various websites, and the correspondents are asked to respond to them. Advantages- the research is quick, it saves cost and also, gives comfort to the correspondent. Disadvantage- some correspondents may not be serious when answering the questions and it may not be appropriate for those who do not frequently use the internet. The questionnaire method is one of the cheap, simple and they usually collect information that can easily be rated. The method can easily deliver the required information to be used by the surveyor in making conclusions. c) Simple sampling method can be the best method. This is because we are collecting information for a retail business that is distributed all over. This will enable us to reach more who belong to different classes of consumers. It will enable us to collect as much information as we can hence doing the research to be more accurate and timely. Advantages; it does not require many complications in selection on who should answer survey questions, it is unbiased method meaning that all classes of consumers will be reached and finally, the method will enable us to reach most parts of the population. Disadvantages; some parts of the population may be left out as they may not be captured when doing the sampling. This will lead the surveyor not collecting complete information. d) The information will be analyzed based on the class of correspondents in the community. The information will first be analyzed then further according to the classification that will have been done. The analysis that will be done further using the following; Experimental Analysis; here the analysis is done simply where the comparison between two different forms of data and simple tests like ANOVA is made to bring out the difference. This is one of analysis that will be able to bring out the required information for use. Quasi-Experimental Analysis; here the specific correspondents who belong to a given group are chosen analyzed, and conclusions will be done. About them, the analysis will not use the random selection but rather a specific data that shall have been classified. T-test also another method that will be used in ensuring that simple fact about the research. The method will look into simple facts about the research. The facts are going to enable the surveyor to get the inside information about the research. Question two Qualitative research methods are the best method as it gives inside information about a given area of study. It tries to look deeper into the factors found within a given variable being investigated. Trying to investigate consumer insights about a given product requires comprehensive analysis. This means that qualitative research methods will be used for ensuring that the required information that will be helpful. This information will help them in measuring the customer's experience within the customer. The data that is obtained from the customer store within the retail database. This will be used to compare what they have been lacking in their organization. Through this they will be able to know the weaknesses that will improve the way they perform their functions. The new survey will indicate some of the new ideas that makes them be at a position. When comparison is done with current data it means that the old ways of doing things are going to be complemented with new ways. Determining the level of customer service within the organization means that they will be able to know those areas that customers regard to be more important. The data collection methods that can be the best is the interview method where customers are being asked on how they feel about the services. This method will enable the surveyors to know the exact experience they get within the organization. The interview will enable the data collected to be easily compared and with the existing in the organization. Interviews with customers will also be another marketing tool that will show customers that they are taken as important people within the organization. The sampling method that will fit this study is a random sampling. This is because not all customers who will visit the organization that can be known to belong to a given class. The simple random sampling wills customers an equal probability. This will ensure that all the classes of customers are interviewed. The questions used in phase one are to know the customer's views and how they regard the services and product quality of the organization. In phase two, the organization will ensure that they have known much about the brand and services. By interviewing the customers, they will be able to know further of those areas that the questionnaire will not provide further explanation. So they will complement the information that had been got at the first phase of the survey. This two types of research will make the organization get all the information it requires in ensuring that all its services are improving and among the best. Question three 1) What is the most interesting thing about Zali?------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 2) Do you like the products that solid at Zali stores?---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 3) How did you come to know Zali as a retail store?----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 4) How can you compare zali with other competitors?---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 5) What is the level satisfaction, do you get from the products you shop from Zali?--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 6) Do you think Zali is doing all it can to deliver best services to its customers?-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 7) Are the services of Zali easily accessible to the customers?------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ 8) What are some of the recommendations that you will give concerning the services of Zali?------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 9) Do you think the customers relate well with the customers?--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- 10) Are you going to use the services of Zali in the future?------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- The document is going to give the honest responses that the customers do feel about the products and services of Zali. They are going to allow the customer give comprehensive responses that are going to give insights about customer services. They are going to show the weaknesses that exist within the organization. They will collect the responses about recommendations have towards the improvement of the services within the organization. The statements also will give the relationship that exists between the customers and organization. This will assist take correct measures to be taken in ensuring that there is a good relationship between the organization and its customers. Several data is going to be collected in the course of the survey. The data required in these is to investigate the inside relationship between the customers and the organization. The data is the one that will give the true picture of the organization, and also it will indicate the strengths and weaknesses of the organization at large. Question four a) The positioning of a brand involves ensuring that all the four marketing principles have been well established. The products, placement, pricing, and promotion should 1. Product For Zali to achieve a strong brand in the market, it should engage in having products that are considered to be a revolutionary and quality. The products should be such they of the latest fashion and those that are said to be specific. The product should be known of their best features that are better than those of the competitors. In essence from the competitor with the Zali, the product will improve the experience of the customers and satisfy the customer's needs. The quality and synchronization product issues which some have been discovered and experienced should be elevated to a multiple reality scenarios. The end product itself should be marketed towards those who are main consumer segments, product innovators, and first product purchasers with the high enthusiasm of product perception, the benefit of purchasing, replayability value, and resale value. The secondary market segments should include the business to business sales and primary usages. Such business product transactions which can be customized to use and demand specifics with high-end quality simulations for almost any segment in industry and usage. 3. Pricing Strategy The value of the Zila products to the buyer will average between minimum prices and maximum prices in the market. Buyers will be less price sensitive because the product is unique and exclusive. As well as similar products to the Zila products are not easily available to the market. Last but not least buyers will have more discretionary income allowing them to spend more on luxury items. Currently, there are many retailers like Zilas in the market thus the price needs to resemble one close to the competing products. It is good that price reductions be offered instead upselling which can be used to gain addition revenue. Once the Zila’s products have been exposed to the product for a period, price reductions will be introduced to attract new potential buyers or buyers with a lower discretionary income. 4. Promotion/Communication Strategy To remain competitive Zilas has to take consideration of promotion strategies. The initial strategies are to incorporate experiential marketing by introducing the products to the internet, retail stores, and other events to promote the usage and trial of the competition’s products. The weakness that our competitor lacks is with the social media presence, product branding, and the necessary marketing tools to interact and talk to customers and potential future buyers. Our comparative advantage would be to attract the small to medium sized technology businesses that work with clothing products keeping with affordability and price comparison. The hands-on approach to our product trials and promotions would have to come from online review forums and technology websites that can provide a hands-on review and upfront experience in comparing our products to our competitors. 5. Placement Placement of the products within the retail stores should be quick to ensure that customers easily reach them. Accessibility of products should be easy so that customers will be pleased with how faster the delivery of services. This will be one way that the brand will be made perfect. Descriptive design can be the best where they will continue observing the prevailing conditions that are to ensure that their brands remain at the top. Also, other surveys can be done to ensure that improvements are done in all the positioning activities meant to make the brand strong. B) The descriptive study design that is meant to continually evaluate the position of Zila’s brand in the market can be done by continually observing other competitors and what they are doing. The surveys should be such that they touch into the services and the quality of products that are being provided by others while comparing them to what Lila provides. At the end of the day when the comparison is made, Zila will be able to know at which position it is, regarding brand competition. Through the surveys and observations, Zila will innovate other new ways of improving its brand while ensuring that it remains at the top of the competition. The research should be done regularly so that to indicate the trend the market takes, day in day out. New technologies and new designs, new outlets will be created which will improve the product position in the market. Research design helps in ensuring that the required result is got when doing studies in a given field. Always Zila should choose the best design that will enable them to fulfill the market demands. Top brands are those that always observe the latest technology and trends in the market while observing the four marketing principles. References Blythe, Jim (2009). Key Concepts in Marketing. London: Sage Publications. Box, G.E.P. and Friends (2006) Improving Almost Anything: Ideas and Essays, Revised Edition, Wiley. Freedman, D.A. (2008) "Survival analysis: An Epidemiological hazard?". The American Statistician (2008) 62: 110-119. Groucutt, J; Leadley, P; Forsyth, P (2004). Marketing: essential principles, new realities. London, Sterling: Kogan Page. Lamb, Charles (2012). Essentials of Marketing (7e ed.). Mason, OH: South-Western Cengage Learning. pp. 279–82. Liese, Friedrich & Miescke, Klaus-J. (2008). Statistical Decision Theory: Estimation, Testing, and Selection. Springer. Ostasevičiūtė, R; Šliburytė, L (2008). "Theoretical Aspects of Product Positioning in the Market". Engineering Economics. Weinstein, A., (2004). Handbook of market segmentation: Strategic targeting for business and technology firms. Haworth Press. pp. 3–20. Van der Vaart, A.W. (1998) Asymptotic Statistics Cambridge University Press. (Page 341). Yates, Daniel S.; David S. Moore; Daren S. Starnes (2008). The Practice of Statistics, 3rd Ed. Freeman. Read More