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Consumerism and the Community College Student - Essay Example

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The intention of the following assignment is to analyze various studies on the process of establishing a personality during studying in university. Moreover, the paper "Consumerism and the Community College Student" will examine a case study of a particular student…
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Consumerism and the Community College Student
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Download file to see previous pages Chris determined this information through the use of a highly-honed ability to observe and mentally evaluate the sum total of the articles and clothing possessed by the people around her. Through this assessment (which includes not only the material price of each item, but it’s acceptability within the “now” trends) Chris was able to determine whether each classmate was of the “right” crowd or, if not, to what degree they were lacking. Like many people within a consumer society such as America, Chris was basing her identity, and therefore the identities of those around her, on a purely material basis. Based on the stuff they own in 2005, community college students’ cultural backgrounds cause them to live “constructed lives.”
Students such as Chris use materialistic cues such as the style of dress, individual possessions and the ability to keep up with the ever-changing market trends to help them identify others sharing a similar desire to obtain something called the “right” life. “We want our lives to match our vision of the good life, itself largely a product of the media. We want to have the right clothes, the right car, the right house, the right job, the right spouse, the right children, even the right toothpaste” (Gabler). Because certain items have come to symbolize individual levels attained in the search for the “perfect” life, college students strive to attain the material goods rather than focus on developing an identity independent of worldly possessions. ...Download file to see next pagesRead More
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