Viability of Product Line - Essay Example

Until recent years, the per capita consumption of carbonated soft drinks has been increasing at a high speed in established markets. However, demographic trends have caused the products to reach their decline stage. Throughout the established countries, teenagers and youngsters contributed the most consumers for soft drinks. The decline in popularity in these countries can also be attributed to the decreasing birth rates and aging populations, for the condition would reduce the demand for carbonated soft-drink products. The number of people most likely to consume carbonated soft-drink products declined to a very low level in the established markets. Another important problem is society’s increased focus on “health and fitness, well-being, and their anxiety about obesity”; for example, Coca-Cola has become the victim of this phenomenon recently (“Coca-cola innovates”, 2010).

Toilet soaps

The consumer demand for toilet soaps has gone down to its lowest point. Firms find it difficult to move their toilet products, especially soaps out of the market. The number of people using a brand had come down to its half by just one month after a medical bulletin had been published. The major reason for the decline in the consumer demand for toilet soap is the introduction of new environmentally friendly soaps which are priced comparatively low.

Biscuits and sugar confectioneries:

The biscuits and sugar confectioneries market also has been hit by the sudden decline in the demand for such products. There had been up to 15percentage decline reported in firms for biscuit products. The main reason for the sudden decrease is the inflationary condition prevailing around the globe. In addition, the increased imports of foreign biscuit products also affect domestic products. The growing concern and care for health also tend to reduce the consumption of biscuits. For an example of such a condition, consider the Swiss biscuit sector.