Nobody downloaded yet

International Business Strategies in Action - Assignment Example

Comments (0) Cite this document
International Business Strategies in Action Table of Contents International Business Strategies in Action 1 Table of Contents 2 Task 1: International Expansion of RyanAir in India 4 Introduction 4 External Environment Analysis 4 PESTEL 4 Political 4 Economic 5 Sociological 7 Technological 7 Environmental 8 Legal 8 Porter’s Five Forces 8 Bargaining Power of Buyers 8 Bargaining Power of Suppliers 9 Threat of New Entrants 10 Threat of Substitutes 11 Competition among Existing Players 12 Culture 12 Capabilities and Competencies 13 Market Entry Strategies 13 Mode of Entry 14 Conclusion and Recommendations 14 Task 2: Critical Analysis 15 Introduction 15 Summary 15 Positive Aspects 16 Negative Asp…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.6% of users find it useful
International Business Strategies in Action
Read TextPreview

Extract of sample
"International Business Strategies in Action"

Download file to see previous pages The saturation of the traditional markets and the growing opportunities in the emerging markets like India and China has prompted the firm to take up this strategic decision. The company plans to use its existing low cost no frills model as a part of a low cost strategy to capture the target market. RyanAir is a UK based airline firm established in the year 1985 and has grown presently to a mammoth organization having a fleet strength of 272 aircrafts (RyanAir, 2011). RyanAir mainly operates flights to various destinations around Europe and is one of the most successful brands in Europe. The company aims to replicate its low cost model in India to gain strategic advantage. External Environment Analysis PESTEL PESTEL is a tool that is used to analyze the external environment of a business organization. The tool analyses the political, economic, sociological, technological, environmental and legal aspects of a particular market (Kay, 2010, p.23). Political Political factors affecting RyanAir’s business interests include the extent of market deregulation, taxes as well as permits of operation. The Indian government is a democratically elected and stable government that largely advocates business houses to set up base in India. The Directorate General of Civil Aviations controls the airline industry in the nation. The government has advocated a deregulation policy that has allowed a healthy competition in the nation in the industry segment (Mazumdar, 2008, p.104). The elections are held every five years that gives considerable stability to the government. The administration of the government is divided into executive, legislature and judiciary departments (CIA, 2011). Economic Economic factors that affect the business prospects of an airline company include the economic growth rate and other macro economic data that affect the levels of disposable income of individuals within a nation. India has an impressive GDP growth rate of 10.4 percent as of 2010. The GDP in terms of purchasing power parity stands at 4.06 trillion US dollars that provides a good impetus for RyanAir to expand into India. The GDP in terms of per capita income is about 10.4 percent (CIA, 2011). Figure 1: Sector Wide GDP contribution (Source: CIA, 2011) The oil prices also have a significant effect on the business prospects of the airline companies. Oil prices have recorded widespread fluctuations over the past years and continue to rise at very high levels. The figure below shows the historic as well as projected oil prices. Figure 2: Oil Price Movements (Source: Ringbeck, Gautam & Pietsch, 2009, p.40) The Indian aviation industry also represents good demand growth in terms of future demand as the Asia Pacific region represents wide scope and options for aviation companies. Figure 3: Demand Projections (Source: CII & PriceWaterHouse Coopers, 2010, p.13) Sociological Sociological aspects include demographical aspects and consumer behavior of the target market. India is the second largest populated nation of the world that helps ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“International Business Strategies in Action Assignment”, n.d.)
Retrieved from https://studentshare.org/other/1426091-international-business-strategies-in-action
(International Business Strategies in Action Assignment)
“International Business Strategies in Action Assignment”, n.d. https://studentshare.org/other/1426091-international-business-strategies-in-action.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Business strategies
The management team of the organisations should implement business strategies in an effective manner for the purpose of improving their productivity as well as for achieving superior competitive position over the chief business market competitors. The organisations strongly believe that by introducing and developing effective business strategies, their new business market opportunities can be augmented by a considerable level (Oxford University Press).
5 Pages(1250 words)Assignment
International information an E business strategies
Entrepreneurs are faced with decision making challenges resulting from increased globalization, rapid technological challenges and competition. As a result, new knowledge creates a competitive advantage.
8 Pages(2000 words)Assignment
International Business Strategies in Action
Globalized world in the sense, with globalization having an effect in all the countries of the world, the businesses facilitated by globalization is also on the upswing, necessitating the need to come up with business strategies in line with the globalization process.
14 Pages(3500 words)Assignment
International Information and E-Business Strategies

The researcher states that as companies seek to reduce costs along their supply chain, streamline their communications along their channels, and connect clients to resources with added value along the continuum of their supply chain, management of the supply chain has become a tactical tool of operations.

8 Pages(2000 words)Assignment
Developing International Business Strategies
From this paper it is clear that the importance of strategic objectives in a business plan is that they provide a framework for future decision-making, secure a basis for more in-depth planning, help in benchmarking, monitor performance, and communicate the business information to others. They should not necessarily indicate to achieve profits.
10 Pages(2500 words)Assignment
International Business Strategies in Action
The purpose of the paper is to analyse and critically evaluate the entry strategies adopted by McDonald’s in its process of internationalisation. As stated by DeWit & Meyer, the strategic decision of internationalisation considered by a company is highly influenced by its organisational purpose and the external factors within the business environment of the company.
6 Pages(1500 words)Assignment
Wikis International Business
Multinational Enterprises (MNEs) have developed stiff competition as more and more companies are trying to penetrate the transnational market. The majority of these companies are looking towards expanding in developing countries. These countries have a lot of natural resources
6 Pages(1500 words)Assignment
Experimental rig
The experimental rig provided is well designed and fabricated and the schematic diagrams of the same that have been provided indicate this. The main components of this experimental rig
2 Pages(500 words)Article
Strategy of international Business
International companies give lot of significance to technology and science. They have high skilled workforce because they provide high salary as well as other benefits. Due to this reason, the
18 Pages(4500 words)Assignment
Strategies in Action
The purpose of this paper is to explore the two strategies by looking at their relative strengths and weaknesses. The two schools of thought in terms of global product strategies and operating in international markets
10 Pages(2500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic International Business Strategies in Action for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us