Marketing Ad Critique - Assignment Example

This is also the consistent general theme throughout the publication, with the consistent features being a full-scale interview with famous musicians, political stories, and a back-of-the-page feature of the Billboard magazine charts. The leading title article is about Lady Gaga and is only related indirectly to the advertisement as the advertisement incorporates references to music.

The advertisement is directed at seemingly young individuals who are both socially conscious and interested in music. This is clear as the ice cream can in the advertisement is being utilized as a stage with the music festival Bonnaroo being prominently featured on a sign within the advertisement. The advertisement asks the reader to simply appreciate the ice cream’s image, and later purchase the ice cream over other ice creams. While there are no other ice cream advertisements, other advertisements are competing for the reader’s attention. Unconsciously I made comparisons between these ads based on a visually or stimulating appealing nature. To me, it appears to be a good investment as the ice cream looks delicious and the owners of the company have a positive image. Read More