The Cinematic Auteurist - Essay Example

Auteur theory of film critic has become very important for film analysis primarily because it helps to evaluate the creativity of the director of the film. In the film industry across the world, the film scripts are key ingredients of film making. The director of the film uses his own interpretations and imagination to portray the emotions that gives unique landscaping to the script to make it more powerful audio visual treat. The term auteur has come from French language that means author. Andrew Sarris (BBC, 2007), eminent film critic had evolved the concept of auteur theory so as to exemplify the work of individual artists against the films of same genre.

It still is important because it differentiates the directors and film artists with their personal unique features that define their talent. Some of the major arguments against auteur theory are that the theory is not applied across wide range of film artists and is often confined to the creative inputs of directors. People also believe that it also gives undue credit to the directors when they are supposed to transform the script into films. As directors are supposed to make films as per the script, the originality factor of directors is meaningless.

In the contemporary times, auteur theory significantly impacts the marketing of films not only in Hollywood but throughout the world. The personal style of the directors is used as a market statement for advertising the film across all formats of media. The popularity of the directors therefore becomes the key element within the market strategy of the films. The eminence of director and his creative inputs to the scripts give huge credibility to the film and help to market it with success. Hence, auteur theory helps provide the genre of the film with new dimension of interpretation through the eyes of the director’s creativity.

Auteur theory also affects the way that films are analyzed by critics and audiences. The scripts with common themes and issues become stupendous success as films because of the way the issues are treated within the wider scope of film making. The director as main anchor, helps to visualize the thematic portray in a highly sensitive way which gives a unique perspective to the otherwise common issue. Hitchcock films and films by Steven Spielberg have created their own niche market because they have successfully transformed common themes into work of art.

Thus, individual contributions of directors often become important part of film success which the critics use to analyze the films. The theory also helps the audience to rate the films because the individual signature of the directors becomes the key factor in their decision for seeing the film. The directors who have gained popularity in the mainstream cinema through their directorial talent become popular amongst the audience. Thus, auteur theory is integrated within the psyche of the audience who tend to favor the films directed by selected directors.

In the current times, the theory is also applied for actors and other artists that help to give credence to the films. The audience, therefore, also apply auteur theory to analyze the films. (words: 520) Reference Sarris, Andrew. (8 June, 2007). Auteur Theory in Film Criticism. Retrieved from http://www.bbc.co.uk/dna/h2g2/A22928772