Online Publication Benefits - Coursework Example

Significant benefits from transitioning from a printed format to an online publication. This report looks at the current format of real estate brochures of listings and indicates how the product will be transitioned to a new communications context in the form of an online publication.

Current Format of Real Estate Brochures of Listings
Real Estate Brochures currently have one or more listing(s) per page. The aim of having as much information on one page is to save on printing results. This results in properties being placed wherever space is available to accommodate them. To find a property the customer would essentially have to go through the whole brochure which is time-consuming. Additionally, the customer will be overwhelmed with too many options. Furthermore, if houses are sold the customer is not aware until contact is made with the sales agent.

New Communications Context – Online Publication
The product will be digitized so that it can be uploaded online. The first page of the magazine will have different sections indicating the types of properties available - townhouses, two-family houses, apartments, etc. These will be hyperlinked to the relevant pages. There will also be requirements for additional inputs to narrow users' searches. See New York Mag (n.d.). These will include inputs for the lower and upper limits of price range and location. Here the customer will not have to waste time searching through irrelevant information. All relevant pages in the online brochure will be linked to the home page. The online edition will also allow the potential purchaser to view the property inside out by way of a virtual tour of the house. Additional information on the property will be accessed by way of a hyperlink. These include contact details. The website will have capabilities to allow for downloads to iPad, iPhone, and Android to allow users to access it anywhere. The website will be updated in real-time. Read More