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Real life research 6.1 - Coursework Example

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Real Life Research 6.1 Date Real Life Research 6.1 Questions 1. This survey was conducted by both telephone and the internet. Could it have been done quicker and more cheaply only on the internet? Would telephone-only have been more efficient?…
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Real life research 6.1

Download file to see previous pages... If telephone survey only was conducted, it would have taken more time and it would be more costly. There might also be biases from both the interviewer and interviewee. Also, some respondents might just hang up if you call them at a wrong time. 2. Could this survey have been performed by an open internet panel since everyone shops for groceries? Why or why not. No, I think that this survey could not have been performed in an open internet panel because your respondents might not be representative of the population you want to survey. Furthermore, your sample will only be limited to those who have internet access. There is also greater likelihood of “glitches” when it comes to computers. Moreover, even if you have a greater response rate, you do not really know who answered the survey. 3. How might Kroger, Safeway, or Wal-Mart have used this data? Kroeger, Safeway of Wal-Mart will find these data very useful. In the first survey where the respondents were asked what they would prefer, discount on specific products during each store visit or an accumulation of points for larger rewards at store, it was revealed that adults, both blue and white-collar, prefer to get discounts during each store visit. This means that Kroeger, Safeway or Wal-Mart, should offer more in-store discounts to encourage consumers to shop at their stores. ...Download file to see next pagesRead More
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