Market Orientation - Essay Example

Comments (0) Cite this document
Running head: marketing Market Orientation Immense competition as a consequence of changing customer needs and access to global markets has led many organizations to become marketing oriented. Organizations use market information for planning and implementing strategies in accordance with market, such as new product development, competitors’ performance and movements, making alliances, exploring new markets, bringing investors etc…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.7% of users find it useful
Market Orientation
Read TextPreview

Extract of sample "Market Orientation"

Download file to see previous pages Different departments within the organizations are completely oriented towards identifying and designing methods to meet these changing customer demands. According to Naver and Slater (1990), organizations that follow marketing orientation tend to follow five key strategies namely customer orientation, competitor orientation, interfunctional-coordination, organizational culture and focus on long-term profits. Most well-known market-oriented organizations are Sony, Dell, Toyota, General Electric, etc (Day, 1999). These organizations are customer-focused and use marketing information to develop strategies that enhance customer satisfaction. Several benefits have been identified with market orientation. A market-oriented firm can focus and retain its loyal customers that are of more value to the firm’s business. These firms usually have higher employee satisfaction because of greater customer satisfaction and vice versa. This further enhances employee commitment and their productivity. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Market Orientation Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from
(Market Orientation Essay Example | Topics and Well Written Essays - 500 Words)
“Market Orientation Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Sexual Orientation

...?Sexual Orientation One of the most controversial topics in this day and age is homosexuality, whose prevalence and legal rights have been brought into question. While some people believe that homosexual couples deserve the same rights and privileges as heterosexual couples, there are still those that feel marriage, and all associated rights and benefits, should be reserved for heterosexual couples. This is due to the belief that marriage is an institution that can only be accomplished between a man and a woman as procreation is often involved. However, by denying homosexual couples the chance to marry and start a family of their own, they are being denied their legal, equal rights. The legal rights of homosexual couples...
2 Pages(500 words)Essay

Market Orientation

...?Running head: marketing. Market Orientation Products that are not an easy sell, referred to as complex products, pose challenges for the business inmaking profits and sales. Such products would require non-conventional marketing and advertising in order to sell. More often, products that have greater emotional quotient with humans are difficult to sell. For example, products related to personal hygiene, birth control, warfare, drugs for terminal illness, and services related to abortion, sterilization, mental illness, funeral, artificial insemination, home health care, etc are few examples of complex products/services (Waller, 1999). In such cases,...
3 Pages(750 words)Essay

Organization's Market Orientation

...With reference to an organization you are familiar with, discuss to what extent the organization is market orientated Introduction The market orientation of organizations is studied here especially with regard to Virgin and shows the extent to which Virgin is market oriented. The market orientated companies could be compared against the not so market orientated companies and the differences between these companies are highlighted. Thus, some of the issues that will be discussed here would include a description of how market orientated organizations work and function using the triangle model of Narver and Slater (1990) that would be used to understand the different aspects of customer orientation, competitor orientation and inter... ...
8 Pages(2000 words)Assignment

Market Orientation

...For many years, marketing researchers have been observing whether the influence of market orientation leads to profitability. There are contrasting results for this. However, much of the literature reveals that market orientation leads to higher quality of products which then leads to increased profits. Being market oriented means focusing on customers changing needs and wants. This may also leads to product innovation. The goal of this paper is to explain the benefits of adopting market oriented culture and how segmentation strategies benefit a business. Introduction Several...
10 Pages(2500 words)Essay

An Exercise in Market Orientation

...An Exercise in Market Orientation By: February 21, 2007 Executive Summary Market Orientation isa business concept where firms organize its activities, products and services around the needs and requirements of its customers. It differs from the two other types of orientation, namely Production and Sales orientation, in focus and processes. Firms may be characterized by a combination of the three but it is predominantly of one type. Beyond Petroleum (BP) Corporation, a multinational oil producer, is analyzed and is shown to contain the characteristics of a market oriented firm. 1. Introduction 1.1...
9 Pages(2250 words)Essay

ST. George implements market orientation (p26)

...Market Orientation Table of Contents Table of Contents 2 Introduction 3 Market Orientation 3 Crisis and Market Orientation 4 Micro and Macro Environment Trends 4 Environment and Market Orientation 5 Conclusions 5 References 6 Bibliography 6 Introduction St George is believed to be the fifth largest bank of Australia. Established as financial institution based on house, St. George was established in 1937. It was in July 1992 when the group achieved full banking status. The bank emphasises upon the factors like positive customer service ratings relative to the industry, continuous track record of superior...
2 Pages(500 words)Essay

Entrepreneurial Orientation and Marketing Orientation

...Entrepreneurial Orientation and Marketing Orientation Introduction Profit has all along been the oxygen to any business, be it big, medium orsmall. Any commercial venture which failed to make sufficient profit had to, sooner than later, face the inevitability of downing its shutters. Various businesses employed their own methods of netting this profit. There were so many variations as there was the number of business enterprises. This prompted management scholars to delve deep into the matter to find out how many ways are there to make a business flourish. Their search has not been without success. In fact they have come out with some rare insights into the dynamics of profit...
12 Pages(3000 words)Essay

The Impact of Market Orientation, Corporate Social Responsibility

...The Impact of Market Orientation, Corporate Social Responsibility and Innovation on Saudi Industrial Organization Financial Performance Introduction In a period that is characterized by an increased rapid change in consumer preferences and growing competitive industry, it’s evident that companies should develop mechanism within their organizations in order to generate, analyze, and respond appropriately to the market information. Market orientation is an organization wide set of the activities to researching and responding to the customer needs. The three main ingredients the market orientation includes; customer...
4 Pages(1000 words)Essay

Market orientation and sales management

...Market Orientation and Sales Management Market Orientation and Sales Management Introduction What is meant by a market-oriented organization? Marketing is the way through which a company or an organisation interacts with both potential and current customers. An actively dynamic and communicative organisation seeks ways to understand their customers’ needs. Hence, birth products that are specifically tailoured for their clientele base in addition to, the product efficiency and functionality (Kumar, Weitz & Harish, 1994). There are three identifying ways of market-oriented companies: 1. They actively find out what the client base wants. Therefore, they will invest in research and surveys that will be coupled with asking customers... on these...
6 Pages(1500 words)Essay

Market Orientation in Business

... Market Orientation in Business The time we live in can be characterized by not only a high level of globalization, dramatic environmental situation, and global economic crises, but also an extremely competitive market. As a result of a high level of competition, both big companies and small enterprises need to develop and then implement the most effective marketing strategies in order to stay on the market and remain profitable. There are various marketing orientations a company may choose from. Some of them prove to be effective for almost any type of business while other appear to be useful only under certain circumstances. Within a framework of this paper, one of the most effective marketing orientations will be considered... , and...
9 Pages(2250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Market Orientation for FREE!

Contact Us