quora

Market Orientation - Essay Example

Comments (0) Cite this document
Summary
Running head: marketing Market Orientation Immense competition as a consequence of changing customer needs and access to global markets has led many organizations to become marketing oriented. Organizations use market information for planning and implementing strategies in accordance with market, such as new product development, competitors’ performance and movements, making alliances, exploring new markets, bringing investors etc…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.8% of users find it useful
Market Orientation
Read TextPreview

Extract of sample
"Market Orientation"

Download file to see previous pages Different departments within the organizations are completely oriented towards identifying and designing methods to meet these changing customer demands. According to Naver and Slater (1990), organizations that follow marketing orientation tend to follow five key strategies namely customer orientation, competitor orientation, interfunctional-coordination, organizational culture and focus on long-term profits. Most well-known market-oriented organizations are Sony, Dell, Toyota, General Electric, etc (Day, 1999). These organizations are customer-focused and use marketing information to develop strategies that enhance customer satisfaction. Several benefits have been identified with market orientation. A market-oriented firm can focus and retain its loyal customers that are of more value to the firm’s business. These firms usually have higher employee satisfaction because of greater customer satisfaction and vice versa. This further enhances employee commitment and their productivity. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Market Orientation Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved from https://studentshare.org/other/1422452-market-orientation
(Market Orientation Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/other/1422452-market-orientation.
“Market Orientation Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/other/1422452-market-orientation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Organization's Market Orientation
Thus, some of the issues that will be discussed here would include a description of how market orientated organizations work and function using the triangle model of Narver and Slater (1990) that would be used to understand the different aspects of customer orientation, competitor orientation and inter functional coordination that apply to market oriented organizations.
8 Pages(2000 words)Assignment
Market Orientation
More often, products that have greater emotional quotient with humans are difficult to sell. For example, products related to personal hygiene, birth control, warfare, drugs for terminal illness, and services related to abortion, sterilization, mental illness, funeral, artificial insemination, home health care, etc are few examples of complex products/services (Waller, 1999).
3 Pages(750 words)Essay
Marketing Orientation
This has brought into focus the results of being customer oriented and the benefits a company could derive out of it. A number of methods to rate market orientation have been studied and the same has been used to identify easy rating needs of companies. Methods such as Kohli, Jaworski and Kumar (1993) orientation scale and that of Narver and Slater (1990) are quite well known.
6 Pages(1500 words)Essay
ST. George implements market orientation (p26)
ervice ratings relative to the industry, continuous track record of superior credit quality, product management and product innovation abilities as its strengths (St George, n.d.). The recent credit crunch and the liquidity crisis have hit the financial institutions across the
2 Pages(500 words)Essay
Entrepreneurial Orientation and Marketing Orientation
In a study involving the interaction with a group of 153 high-tech CEOs, first surveyed in 1998 and again subsequently surveyed early in 2001, it was observed that both pro-activeness and innovativeness were weakly positively related to employment growth and innovativeness was positively related to turnover growth.
12 Pages(3000 words)Essay
An Exercise in Market Orientation
Firms may be characterized by a combination of the three but it is predominantly of one type. Beyond Petroleum (BP) Corporation, a multinational oil producer, is analyzed and is shown to contain the characteristics of a market oriented firm. When man began to accumulate surplus of a resource but developed scarcity of another, trade was born.
9 Pages(2250 words)Essay
Market Orientation
Being market oriented means focusing on customers changing needs and wants. This may also leads to product innovation. The goal of this paper is to explain the benefits of adopting market oriented culture and how segmentation strategies benefit a business.
10 Pages(2500 words)Essay
Market orientation and sales management
There are three identifying ways of market-oriented companies: 1. They actively find out what the client base wants. Therefore, they will invest in research and surveys
6 Pages(1500 words)Essay
The Impact of Market Orientation, Corporate Social Responsibility
Market orientation is an organization wide set of the activities to researching and responding to the customer needs. The three main ingredients the market orientation includes; customer orientation, cross-functional coordination and competitor focus. Market orientation
4 Pages(1000 words)Essay
Market Orientation in Business
The time we  live in can be characterized by not only a high level of globalization, dramatic environmental situation, and global economic crises, but also an extremely competitive market.  As a result of a high level of competition, both big companies and small enterprises need to develop and then implement the most effective marketing strategies.
9 Pages(2250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Market Orientation for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us