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Business Proposal - Research Paper Example

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[INSERT YOUR FULL NAME HERE] [INSERT YOUR HERE] [INSERT YOUR COURSE AND COURSE NUMBER HERE] 25 March 2011 Business Research Proposal: The Olive Garden The Olive Garden on W. Flagler in Miami, Florida has the potential for being an amazing restaurant…
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Business Research Proposal
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Download file to see previous pages In addition to exploration of weaknesses, opportunities will also be identified to take the restaurant from good to great. By differentiating itself from the growing number of similar, family-themed restaurants saturating the market, Olive Garden an increase in market share is predictable. BACKGROUND The intended audience of this business research proposal is the Olive Garden’s CEO and the regional manager responsible for the Miami, Florida location. The specific problems to be addressed are restroom cleanliness and sanitization, length of wait to be seated upon check-in, and lack of staff efficiency. After visiting this location on several occasions, at various times and on different days of the week, these three issues have been reoccurring. By focusing on these three issues, the restaurant will have made great strides toward reaching its full potential. An improvement that would allow the restaurant to differentiate itself from other similar style restaurants is offering child care to customers. In my experience, family and friends with children have wanted to go out to a romantic dinner for a “date night,” but were unable to find a babysitter. Providing child care as a free service to guests will increase the restaurant’s market share by tapping into an area of the market that is perhaps non-existent. Personally, I have never been to a restaurant that offers such a service. ...Download file to see next pagesRead More
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