The Cereality Fast Food Company - Essay Example

At Cereality we tend to render to the customers fast foods with a different approach. The distinctive approach encompasses the rendering of different types and brands of cereal-based foodstuffs to the consumers in the form of fast foods. The company has opened a number of Cafes across various parts of America like Texas, Minnesota, Ohio, and West Virginia. These cafes located in America are running well for the craze of fast foods in such regions combined with the improved range of catering services offered. (Cereality).
Rather they take to fast food as an option which helps them feel their appetite and at the same time helps saving time. (Naczelnik).

Secondly, a visit conducted by us on Paris revealed that the city on account of the above reason has already become the home ground of many fast food corners and joints wherein the tourists relish the different flavors. A number of fast-food concepts have cropped up in different parts of the city which include Stands and Food Courts serving fast food to a large number of people visiting the city. One can easily trace the growth of the fast-food market in Paris while observing the different options like baked products and other bread food items like pastries and sandwiches composing the fast-food sector. Moreover, fast-food giants like McDonald’s have already flourished in the region. (Naczelnik).

The third main important reason why Cereality is focusing on expanding its market base to Paris is because of its customer-centric approach desired by the French people and the tourist population visiting there. The tourists desiring to focus spending more on sightseeing and touring activities tend to curtail their food expenditures. The different French restaurants in turn appear to become a costly option for them for which they often take to fast foods. Henceforth, Cereality also would help in rendering cost-effectiveness to the French consumers and tourists by providing a host of different cereal brands under one roof. Moreover, the nature of the fast food rendered by the company focuses on a healthy approach of using cereals with milk or malt. Thus again the fast-food rendered by Cereality cannot be classified as a junk item. (Naczelnik).

Henceforth, it is felt that the expansion of Cereality into the French market is an extremely viable option.