Literature review - Assignment Example

Based on the above facts, Social media can be described as a communication tool that allows you to create, generate and share content with other users. Examples of social media tools are social networking sites such as Facebook, Twitter, Wikis, blogs, tagging, live feeds among many others (Anderson, 2012). The field of social media has time and again been attacked; it is blamed for having swallowed the traditional media. However, the field of social media has relatively eased the work of the traditional media sources.

In fact, I tend to think that the field of social media has opened up new avenues for the traditional media to broaden their scope and offering (Anderson, 2012). The internet has made the world a global village where one could get easy access to information, learn and conduct financial services by a click of the mouse. For the traditional media, this shouldn’t be seen as a competition but rather a new frontier to expand their horizons. Traditionally, users would receive information in a one way format.

For example, a newscaster at CNN would read the news and all the rest would listen and watch; it is a one way communication. A customer of a bank, for instance, has to visit his/her local branch in case he/she has problems accessing money on the bank account. A foreign student who wished to have more information on a course offered at a local university would have to browse through pages of the university website and find no one to answer the questions that he/she may have concerning the degrees.

Flash forward to nowadays, and you’ll see a newscaster through the official Facebook page, Twitter, email, even text messages mode of the station is able to receive thousands of reviews from the viewers concerning news stories that they aired. A company that places an advertisement can be able to device if its marketing strategy was successful enough. A student wishing to learn more information can use social media tools