Assignment - Research Paper Example

The interface is easy to understand and use. There is a provision for requesting orders and other queries. The website shows a provision with Amazon.com where the user can place their requests. The overall visual appeal of the website is captivating enough to reaction the interest of the user (Harry Potter Wizards Collection). Answer 2 The Harry Potter Wizard’s collection presents a vast array of the products and merchandise that was used in their marketing. The first site in the wand gestures section contains information about the collection offered in the website.

It offers Harry Potter and the deathly hallows cd for both part1 and part2 versions in 2D and 3D versions. It also contains map of Hogwarts, concept art prints and catalogs of props as well as posters that were prepared by the graphic designers of the film. The second site labels collection contains a book of 32 pages that provides the prop labels such as the ones used in the magic potions, vials for memory, Honey dukes as well as Weasleys' Wizard Wheezes. There are also videos showing the complete collection of Harry Potter goodies and merchandise.

From the visual content of the site, it has been built keeping in mind the wizard and magical content of the film. There is a brilliant usage of red, black and golden color in the site. The wand has been used for navigation purpose that makes it more interesting and produces a magical feel in the users. Apart from the cd, videos and other merchandise featured in The Harry Potter Wizard’s collection, the company Warner’s Brothers can use Harry Potter products like bags, coffee mugs featuring the different characters.

They can also sell garments like t-shirts, sweatshirts for both boys and girls similar to the ones that were worn by the three main characters in the films. Thirdly, the company can organize trips for the masses in their make shift locations of the film. Answer 3(a) After examining the two sites for Harry Potter and batmen it was found that both the movies offer the same type of merchandise to the consumers. Items Available for Harry Potter Items Available for Batman DVD for Harry Potter series like Harry Potter wizard collection.

Sound tracks like the Harry Potter and the Deathly Hallows Part Two: Original Motion Picture Soundtrack CD, iphone cases featuring the film logos, bags and accessories such as earrings, necklace, pins etc. there were clothing for both kids and adults. Gift items were also available. DVD for Batman series like the animated series- tales of the dark knight. Digital video games were present such as the Arkham city. Plush toys featuring Batman costumes were available. Accessories in the form of backpacks, hats, jewelry, clothing like shirts for kids and adults, robes, jackets and sweatshirts were available.

Most of the products available for the two movies are same in nature. It can be explained using porter’s differentiation strategy of the generic strategies model. The market for animated films and 2D/3D genre is very competitive and saturated. Also, Warner Brothers had the right elements to satisfy the needs of the movie fans. This helped them in creating a different brand identity for each films though the underlying physical commodity was the same such as the coffee mugs (Botten 276). Apart from these, movies such as the Lord of the Rings, Scooby Doo etc are featured in the Warner website. As Warner