Advertising Instruments of Apple Company - Essay Example

? APPLE COMPANY Task: Apple Company Types of advertising instruments Online Most companies advertise their products through various advertising instruments. Some of the advertisement instruments used by Apple entail TVs, magazines, newspapers and the internet (Crowley & Zajas, 2000). Apple has managed to expand its market because it advertises its goods online. This is because many individuals spend most of their time using computers when working or during their leisure times. There are many categories of online advertisements used by the company. These include emails, banners, the company site, and social sites such as face book. The online advertisement is an effective way because it enables the Apple Company to reach may people. Additionally, online advertisements have no geographical restrictions that businesses may encounter when using other mediums (Durkin & McGowan, 2001). The company also prefers this mode of advertisements because it is target oriented. In the internet, one can find may websites that serve particular groups of people. The websites serve individuals in particular age groups and occupations. Apple advertises its products on its website, technology sites and social sites. This has given it the chance to reach the consumers who are particularly interested in procuring its goods (Durkin & McGowan, 2001). Furthermore, the use of the internet as an advertisement media has reduced the firm’s expenses. This because compared to other mediums, this mode is cost effective. When advertising through the internet, Apple only pays when its potential consumers visit its websites. Additionally, the media is very informative since consumers can get all the important information about the products. The other forms of advertisements only give brief information about the products because they are expensive. Additionally, other forms of advertisement require the hiring of individuals to advertise the goods, which is more costly (Yuan, 2006). TVs Apple Company also advertises its products through the television. Through this form, the company has attracted many consumers. This is because watching television is one of the most widespread leisure activities. People are also attentive when watching them especially during news times. Researches show that people spend approximately five to six hours watching TV. Since many households have televisions, the Apple adverts can reach many individuals. In addition, the media uses sound, pictures and words, which capture the consumers emotionally especially through the soundtracks. In additional, the company can reach its target population through TVs like online adverts. It can reach certain audiences when watching their favorite programs (Business Editors/High, 2001). Newspapers Apple markets its products through newspapers and magazines. In America, almost all homes can access newspapers daily. In the new papers, there are sections targeted for all people. For instance, there, are sports, news, and classifieds sections. In order to reach certain groups of people, the apple company markets its products in specific newspaper sections. Therefore, the company has also increased its sales through the newspaper ads (Durkin & McGowan, 2001). Magazine The publishers produce magazines for young and the older persons in the society. Apple also uses magazines to market their goods. Magazines are also effective advertisement modes because the company reaches people of all ages. Additionally, magazines give the company more power when creating layouts to market its goods. Moreover, they have longer shelf life because people always keep their favorite magazines and they can read them many times. Therefore, they can read the adverts many times and influence their friends (Yuan, 2006). How essential marketing is in our life Enhancing product awareness Marketing is a vital aspect in businesses since it contributes to the high performance of organizations. The business products and distributions largely depend on marketing. Marketing enhances the public awareness allowing people to acknowledge the organizations’ products. Marketing makes the consumers to recognize its products before a business establishes an outstanding reputation. Companies have to invest in marketing to prevent them from missing the opportunities emerging in the current competitive marketing world (Stone, 2009). Marketing increases products sales The goal of all the businesses is to add to their sales. Marketing helps in elevating the businesses’ sales. Apple is one of the largest electronic firms with the highest sales because it has invested in marketing. After the public acknowledges the company’s products, its sales and revenues rise. Consumers’ are always interested in products after they have heard about it through commercials. The Apple Company doubles the percentage of its sales and production yearly because its marketing department has implemented a very effective marketing plan (Herner, Marinac & Mijoc, 2011). Marketing creates the business reputation The Apple brand has to be recognized meaning that consumers have to recall it for the corporation to sustain its competitiveness in the current business world. Consumers should relate the business name with the images they always see on the business’s advertisements. For instance, Apple Company is usually recognized by its apple image and consumers can easily identify its products. Some businesspersons take a long time before they build their business reputation. This is because of their poor marketing strategies. An established company name allows it to expand because consumers would like to be associated with the company. As such, they may take explore the company’s services. This will make them purchase more products from the firm. Even though, marketing increases business sales, businesses have to be innovative to advertise their products with proper tactics. A company can waste its money when it fails to conduct its marketing appropriately. This is because it will fail to achieve the marketing goal. Companies have to conduct several marketing researches to create effective marketing plans to market the products appropriately (Stone, 2009). Marketing makes the companies’ images to last Companies with built reputations in the marketing world have to remind the consumers about their products through commercials constantly. This is because of the tough competition and generation change. As the young consumers enter the market, they have to recognize the products through the adverts. Most of the young consumers may fail to acknowledge a company with the best reputation. Most young individuals end up buying products from the companies that advertise their goods most frequently without considering their reputation. This is because advertisements easily influence them. Therefore, it is vital for organizations to market the products regularly even if they have attained a good image (Crowley & Zajas 2000). Marketing enhances the stakeholder values Marketing enhances the values of organizations because it increases their sales and profitability. The increase in organizations’ performances in turn increases the stakeholders’ satisfactions and value (Herner, Marinac & Mijoc, 2011). This allows an organization to succeed. Conclusion Apple is an electronic company that has expanded its market globally. It is the biggest supplier of electronics like iphone and ipad. The company has succeeded in attracting more consumers compared to other related firms. This is because the company has implemented a very effective marketing strategy. Marketing has played significant roles in enhancing the company’s profitability. Consequently, the company has invested considerably in commercials. It has also increased its sales because its effective advertisements have enhanced the public consciousness. Additionally, the commercials have been instrumental in building a good reputation for the company. The company’s established reputation has amplified its consumers and stakeholders values. Furthermore, marketing has made the company’s image to last because it regularly advertises it products through different modes. The forms of advertisements that the company uses entail online, TVs, newspapers and magazines. These adverts are effective in creating the products awareness. For example, advertising through online mechanisms has enabled the company to save costs because many individuals can access information about its products through the internet. Additionally, the online advertisements do not have geographical restrictions. All forms of advertisements used by the company are effective because the company has been able to market its products to its target groups through them. This is because they have different sections that meet the needs of all the age groups. For instance, the newspapers have many sections like sports and entertainment sections that are meant for the young individuals. They also have the news and business sections for the adults. Reference List Business Editors/High, T.W 2001, Onflow Corporation Announces Charter Affiliate Relationship With pogo.com; Popular Online Games Site Chooses Onflow to Deliver Broadcast Quality Advertisements, McGraw Hill, New York Crowley, E. & Zajas, J 2000, Evidence supporting the importance of brands in marketing computer products, Journal of professional services marketing, vol. 14, no. 2, pp. 121- 137. Durkin, M.G. & McGowan, P 2001, 'Net effect'--views from the periphery: Exploring the role and importance of the Internet in marketing activity in entrepreneurial firms", Irish Marketing Review, vol. 14, no. 1, pp. 15-25. Herner, Z., Marinac, A. & Mijoc, I 2011, Importance of Marketing for Apple Producers in Croatia, Ekonomska Istrazivanja, vol. 24, no. 1, pp. 420-430. Stone, M 2009, Staying customer-focused and trusted: Web 2.0 and Customer 2.0 in financial services, Journal of Database Marketing & Customer Strategy Management, vol. 16, no. 2, pp. 101-131. Yuan, X 2006, Internet as a push-and-pull advertising medium: Assessing Internet users' beliefs about and attitudes toward pop-up advertisements and search-engine sponsored links, Southern Illinois University at Carbondale. Read More