We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Industry Analysis - Research Paper Example

Comments (0) Cite this document
Application software industry analysis Name: Institution: Abstract: Apple Inc is a Multinational corporation headquartered that manufactures consumer electronics and software products. Some of the brand names include Macintoish computers, the iPod, iPad and iPhone…
Download full paperFile format: .doc, available for editing
Polish This Essay95.5% of users find it useful
Industry Analysis
Read TextPreview

Extract of sample
"Industry Analysis"

Download file to see previous pages This paper will analyze the competitiveness of Apple Inc in the industry. Application software industry analysis Introduction Apple Inc was established in Cupertino, California back in April 1976. Apple manufactures the Mac OS X operating system, the iWork suite of productivity software and iTunes media browser. Some innovative products include the Final cut Studio that includes professional audio and film industry software. The company has earned a good reputation due to its philosophy of innovation, aesthetic product design and distinctive marketing efforts. In the year 2009, the global sales turnover was $ 42.91 billion (Hoovers 2012). Mac OS X, based on NeXTs OPENSTEP and BSD Unix was launched in 2001 after several years of research and development. Mac OS X combines reliability, security of Unix and ease of the user interface. In the same year, iPod digital audio player was introduced while the iTunes store that offers online music was introduced in 2003. More than 5 billion music downloads had been sold by the year 2008 (Henry, 2008). Microsoft Corporation has its headquarters in Washington that develops licenses and manufacturers different computing products. Some of the product divisions include servers and tools, entertainment, windows and windows live division, and Microsoft business division. Microsoft has not only focused on its software division but also consumer electronics, digital distribution, video games, hardware and online advertising (Hoovers 2012). The mission of the company is to help businesses around the globe to realize their full potential (Ungson & Wong, 2007). Apple Inc has various strengths that make the company competitive in the application software industry. Apple has a considerable market share due to its reputation of innovation. Apple has a competitive pricing strategy and maintains the operating costs lower than Microsoft. Apple has consistently differentiated its products and like the communications and media products. Apple has achieved customer loyalty due to high quality software than Microsoft software (Hoovers 2012). Unlike Microsoft, Apple Inc has a strong online presence which has enabled the company to attain market leadership in the online sales (Ungson & Wong, 2007). STEEP Analysis Steep analysis refers to the social, technological economic, environmental and political factors that determine the competitive capabilities of the businesses in a particular industry. These external factors influence the competitive strategies that firms in the industry must implement (Hill & Jones, 2009). Social environment The social environment is conducive for Apple Inc business. The world population growth rate is currently high where the youth comprise majority of the population. The level of literacy is high since most of the countries have compulsory education laws thus the demand for application software will remain high. Generally, the US citizens have positive attitudes towards work and use of software products to facilitate the efficiency of work. US citizens desire quality and innovative products thus the demand for Apple’s application software and other media products will remain high (Ungson & Wong, 2007). Technological environment The recent advances in computing and use of the internet to market application software will enhance the market share for Apple (Hoovers 2012). Apple utilizes modern technology in the design and manufacture of its products like the iPhone. Unlike Microsoft ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Industry Analysis Research Paper Example | Topics and Well Written Essays - 1000 words”, n.d.)
Industry Analysis Research Paper Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/other/1399231-industry-analysis
(Industry Analysis Research Paper Example | Topics and Well Written Essays - 1000 Words)
Industry Analysis Research Paper Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/other/1399231-industry-analysis.
“Industry Analysis Research Paper Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/other/1399231-industry-analysis.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Automotive Industry Analysis
Industry Analysis. Various innovations influence the evolution of the automotive industry such as fuel, vehicle machinery, manufacturing practices and societal transformation. Other influences outside the industry include changes in the markets, changes in business structures and suppliers.
9 Pages(2250 words)Research Paper
Industry Analysis on Food Lion
6 Publix Super Markets, Inc. 7 Bi-Lo Holding, LLC Company Profile 7 Mission Statement 8 Industry Analysis 8 Financial Ratio Analysis 10 • Financial Ratio Analysis 10 Historical Analysis 13 Publix Super Markets, Inc. 13 Publix Super Markets, Inc. 13 Publix Super Markets, Inc.
20 Pages(5000 words)Research Paper
Industry Analysis: Consumer Electronics
ow) 14 7.2 Bargaining Power of Buyers (High) 15 7.3 Bargaining Power of Suppliers (Low) 15 7.4 Intensity of Competitive Rivalry (High) 15 7.5 Threat of Substitute Products or Services (Low) 15 8 Works Cited 16 1 Executive Summary “Everything that can be invented has been invented.” stated Charles H.
12 Pages(3000 words)Research Paper
Industry Analysis
It would be conducting a ratio analysis of the company for understanding the trend of performance from the year 2009 till 2013. The study would also conduct an industry analysis of the retail industry in United States for understanding the situation of the industry.
18 Pages(4500 words)Research Paper
Australia's Apparel Industry Analysis
It starts with understanding the size of the apparel market. It then tries to analyze the products and the locations that are popular in Australia. It then analyzes the market dynamics such as local market size, exports from Australia and the top ten export
8 Pages(2000 words)Research Paper
The sports broadcasting industry analysis
These developments are attributable to the adoption of new technologies in sport broadcasting and increase requirement for sports programs. Advertising revenues accounts
1 Pages(250 words)Research Paper
Industry Analysis
We are hereby going to consider some of the alternatives that smokers have on their path to a smoke-free life. One of the smoking cessation products includes herbs. Herbs have been
2 Pages(500 words)Research Paper
The publishing industry was traditionally dependent on the print medium which used books, article and journals. But with the advent and popularity of the internet, the publishing industry has adapted the internet as an important tool through which the publishing activities
4 Pages(1000 words)Research Paper
This paper discusses the Canadian office furniture industry. The paper gives a description of the industry, the value chain of the industry and key success factors critical in office furniture manufacturing in Canada. The
7 Pages(1750 words)Research Paper
Industry Analysis ( Real Estate )
Their property boasts more than 2200 suites and studios which covers short and long stay accommodation requirements (GulfBase, 2015). Birwa is real estate Company that was as a result of contribution of Emir and the
1 Pages(250 words)Research Paper
Let us find you another Research Paper on topic Industry Analysis for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us