Live Music Event - Essay Example

Download file to see previous pages... A survey was conducted to determine the target audience and also the most appropriate music category. The youths and women form the bulk of live music audient at 50% and 77.3% respectively. The event organizers used four promotional approaches; Facebook, posters, flyers and promotional videos. The financial objective was achieved, because the event achieved a profit of $142. The 229 Venue was established in 1965 at the International Students House. The facility was refurbished in 2007, and presently it has superior music equipment and systems. They key players during the event were; the audience, performers, and the event organizers. The event was guided by legal considerations, because all the parties adhered to the conditions set by the booking form. The promotional and organizational activities were successfully conducted based on a time schedule, from January 2, 1015 to February 12, 2015. The event was generally successful.
The report discusses an urban even. The event was conducted at the 229 venue, located along the Great Portland Street in London. The music event took place on February 13, 2015, between 8pm and 11pm. The theme and title for the event were referred to as "Fresh out of Urban." The theme was very effective in illustrating the urban environment that influenced the acts (Lebrecht 2009). The event also resonated adequately with the London youths, who were the key target audience for the show. The events management team conducted a research survey, with the aim of identifying the entertainment market needs. The survey provided adequate information, which was successfully utilized during the event and artist management. The urban music genre was found to be very attractive to the mostly youthful population in London. Eight acts expressed interest to perform during the “Fresh out of Urban” event. However, only six managed to perform. The music acts that performed are; Pedro, Natalie May, Tosin and Temi, JDX, Cazz Bang, Sizel ...Download file to see next pagesRead More