Analysis of Radio Ratings - Assignment Example

Analysis of Radio Ratings Sample Summary of the Journal Articles Article 1; Kyle and Jackie O are not winning us back 2DayFm are eagerly waiting to get feedback on the third annual rating surveys of the year 2012. This is because there are debates on the free few months on air about Kyle Sandilands. Consequently, the ratings of the survey indicate that people who left the show of Kyle and Jackie O have not returned according to the survey released by Nielson’s radio (Hardie, 1). The audience on Kyle and Jackie O has fallen tremendously for the two surveys taken currently. The first fall rated 1.1 percent this year, and later the ratings went further down by 0.4 percent on the period between January 29 and March 17. The ABC station is non-commercial and is not dependent on rating figures for revenue. Those working and running the shows watch the rating figures for this station closely (Sterling, 191). The winners of the radio rating survey were Australian radio network as their Mix FM and WSFM stations recorded an increase in their market share (Hardie, Pp 3). The breakfast team of in WSFM that is run by Jonesy, Amanda recorded, and increases of 1.3 percent while their market share increased by 9.0 percent. Kyle and Jackie O market share increased by 0.8 percent. The dominating station at the top on the AM band and 2GB had an increase of 0.6 percent with a market share rating of 14.1 percent. Alan Jones recorded an increase of 0.1 percent in their breakfast show slot that led the slot with 17.1 percent. Article 2; Chris Moyles' Radio 1-breakfast show ratings slump to five-year low Chris Moyles is a host and disk jockey on BBC’s Radio breakfast show. For more than half a decade, his listeners’ span has dropped to a new low. This incidence takes place while his departure from the studio nears. Moyles is a self-made redeemer of radio 1, making him one of the few people to depart from the prime occupation in United Kingdom’s radio in September 2012. His listeners’ span dropped to 6.93 million within a ninety-day period to the last part of June. According to the most recent postings from Rajar listening statistics, radio 1 had a mean of weekly tuning of 11.27 million listeners. This is an increment of 1.2% from the preceding quarter but a drop of 3.6% from preceding years. Moyles continuously increased his breakfast audience from an opening 5.93 million listeners in 2004 to an extreme figure of 7.9 million at the start of 2010. Nevertheless, Moyles was up against Wogan, and currently Evans, who both had an opening audience exceeding two million listeners. Moyles lost the leading spot and his audience figures have been plummeting ever since. The director of BBC Radio 1, Ben Cooper, made known the much-awaited Moyles exit from the breakfast show. Even though Moyles might move to another post in the station, the removal from his seat will be a relief for the radio’s managers. He will be substituted a late nightfall broadcaster, Nick Grimshaw, who is more than a decade younger than Moyles. Cooper makes this straining decision whilst under stress from top managers and the radio’s audience towards reorganizing the station to aiming for younger listeners. The forthcoming exit of Moyles is one of a few alterations brought about by Cooper like an onslaught of many of its professional disk jockeys such as Gilles Peterson and Greg James. The former moved to BBC Radio 6 music and James shifted to drivetime representing Scott Mills (Plunkett, 1-4). Opinions/ Impression Article 1; Kyle and Jackie O are not winning us back Even though, Kyle and Jackie O show ratings have continuously fallen, it is evident that the breakfast show has remained at the top spot in the FM bandwidth. The breakfast show has stopped the decline by ensuring an increase of 0.1 percent and this has been through celebrations. The networks have recorded a jump in the survey since there is an increase of 3.2 and 3.0 percent in the demographics of 10-17 and 18-24 respectively. There is a raising concern in loss of audience experienced by Austereo sister station and Triple M. their network breakfast and driving shows have experienced serious losses of 1.7 and 1.0 percent respectively(Hardie, 2). The other shows that suffered dropping ratings are ABC youth oriented station and Triple J. these two stations dropped their ratings by 2.1 percent in the breakfast shows and 3.2 percent in the drive slot. Generally, the station experienced a fall of audience by 2.0 percent and 1.2 percent drop in its demographics of 10-17 year old. Their listeners aged between 25 and 39 also dropped by 6.6 percent. People are suggesting that the era of bogan radio is dropping. This is evident as the radio stations 2DAY and MMM has a tremendous drop in their survey. The audience have turned off on the breakfast show of these two stations because they do not have proper argument in their debates. This is because a station like MMM move from bright witty hosts to people who are boring and thy keep on talking throughout the show. The show of Amanda and Jonesy is interesting because they are witty and this makes the audience listen to their breakfast show (Wimmer & Dominick, 355). Article 2; Chris Moyles' Radio 1-breakfast show ratings slump to five-year low It is evident that the action against Moyles favor should have been based on his content, although, BBC Radio 1 is the second leading radio breakfast show in UK,. The article focuses on audience statistics from the most recent postings from Rajar listening statistics making radio broadcasting appear automated. Listeners focus on the issues addressed by the show’s host. Therefore, the decline in Moyle’s listeners should have been searched and linked to his show’s performance and themes. The article further states that Moyles had long havened wishes of bringing forward the country are leading breakfast show. This statement is the only content-based reference to Moyle’s effort in the radio show (Buzzard). Even though managerial staffs make decisions based on statistics, the article has rated Moyles as a breakfast show host, instead of rating BBC Radio 1. The constant mention of leaving and substitute presenters is more than ample proof of the diverged focus of the article. However, the writer has managed to stay true to the title of the article by mentioning Moyle’s previous rating, figures, and managerial image (Plunkett, 2). The base is clearly negative for BBC Radio since all shows have been dropping in the listeners’ figures. Despite all figures presented on all BBC Radios, none of them carries a prospective nature. For instance, the last paragraphs mention BBC Radios 1, 2, 3, 4, and 5 previous year-to-year receptions. Researching on the radio’s plans would have provided a wider view on the expected competition (Buzzard, 3). Works Cited Buzzard, Karen. Audience Ratings in a Digital Age. New York: CRC Press, 2012. Hardie, Giles. Kyle and Jackie O are not winning us back. Web. September 21, 2012. Available at < http://www.smh.com.au/entertainment/tv-and-radio/kyle-and-jackie-o-arent-winning-us-back-20120508-1ya9k.html > Plunkett, John. Chris Moyles' Radio 1 breakfast show ratings slump to five-year low. The Gaurdian. Web. September 21, 2012. Available at Sterling, C. Encyclopaedia of Radio. New York: Taylor & Francis, 2003. Wimmer, Roger D, and Joseph R. Dominick. Mass Media Research: An Introduction. Boston, Mass: Cengage- Wadsworth, 2011. Print. Read More