New Original Programme - Coursework Example

?New Original Programme Grade 15th December New Original Programme Introduction Programme in the media can take various forms. It has been identified as a mechanism through which information is provided through the television and other media. Many categories of programmes exist in the media fraternity. The classification of TV programmes provided by the government dictate the time a programme can run on TV. Traditionally, a small classification of programmes existed (Eastman and Ferguson, 2009). Music programmes began to rise in the 1990s with the coming of many music genres. Most of them provided a countdown of hit songs as voted by fans. The 21st century came with numerous changes in the presentation of programmes. Few categories of programmes existed, and the shift has seen the inclusion of new categories of programmes. Specialization within the programming sector of TV can be attributed to the rising demand for new programmes. Design of programmes continues to change immensely in the aim to satisfy the growing number of viewers, and their needs. The producers of programmes can link the demographics of viewers with the increase in specialization. Specialization has also been extensively utilized in the TV channels. The channels continue to specialize as a way of cutting a market niche for themselves in the extremely competitive airwave market. MTV, for example, is a TV channel dedicated only to music. Specialization continues to be extremely attractive to numerous players in the industry. New programme According to Jevon Saba, 2011, the most popular programmes for 2010 were fiction series programmes. This was based on the international popularity assessment conducted in 2011. Around the globe, these programmes led in the number of views as well as popularity from persons questioned. Music programmes have not been popular owing to the fact that they target a specific group of viewers. This immensely affects their popularity with groups of different demographic. The new programme proposed in this report shall be an analysis and interpretation show. The set up proposed shall be of a talk show or panel show. The programme shall be analyzing music related issues and discussing the progress achieved in music. Over the years, musicians have continued to use talk shows as a way of popularizing themselves to the masses. A music talk show shall present a platform for music related matters to be discussed. The popularity of talk shows increases in relation to the content and the host. This field of shows continues to gain popularity in the 21st century due to their content (Banerjee et al 2006). Many viewers see them as avenues of collecting information about fundamental elements of interest in life. The new music talk show shall give an opportunity to producers of records a chance to be seen in public. Enough information shall be availed to the viewers from the interviews conducted during the talk show. The entertainment aspect in talk shows can be presented in the different elements involved in the show. The show shall be a 40 minute programme. The host shall introduce the guests for each show and ask the several questions. This shall form the first part of the show. The second part shall involve the audience in the studio asking questions to the guest while the last part shall be for viewers to ask their questions via telephone. Each part shall be ten minutes long and the two commercial breaks shall each be five minutes. The commercial breaks shall allow for the sponsors and advertisers to run short commercials during the programme time. Talk show hosting Talk show hosting continues to be popular in the 21st century. Larry king and Oprah Winfrey are some of the best internationally recognized icons of talk show hosting. In the music industry however the talk shows have been very few. The new programme shall seek the services of a renowned personality within the industry. The proposed programme seeks to have Kabelo Ngakane hosting the talk show and conducting the interviews in the programme. This proposed host was born on South Africa in 1976. He has been working in related shows in the popular all music television channel known as channel O. he has also participated in many music related events across the African continent as a MC. Through his work at channel O he was able to create a massive following of his programmes among the youths around the globe. He possesses a lot of knowledge concerning musician from all over the world which would be an advantage to the new programme. As a young man, hosting the programme will create an appeal for the programme among youths across the globe since the host has extensive knowledge of the musical desires of the target audience. Having produced several programmes himself, Kabelo can also act as the producer for the programme. He possesses profound knowledge of the television production activities. This can immensely enhance the hosting and production of the show. Being w ell known figure in the music programmes sector, he can immensely assist in creating a big audience base for the new programme. His appeal to the youth through the years he has been on the scenes can immensely improve the credibility of the new programme among the target audience. Related shows Talk shows have been in existence since the mid of the 20th century. Joe Franklin in America hosted the first talk show recorded on TV, in 1951. The beginning of television talk shows can traced into the 1950s across different nations in the world. These programmes have evolved significantly since then up to where they are today. The shows have established themselves as an interactive source of information concerning different topics. As opposed to other programmes, this category of the programme can cover numerous topics exclusively through its lifetime. The programmes are capable of hosting different guests, and discussing different issues. This enables the programmes to cover various topics within the same programme. A music talk show in a TV channel not purely dedicated to music shall significantly improve the flavor of the programmes offered by the channel. Talk show programmes can immensely improve the rating for a channel when conducted in the correct manner. The target clients’ reception of the programme shall vastly improve the rating for the channel. In 2009, the TV ratings for BBC2 rose above those of ITV1. The results were attributed to the return of the popular show top gear. This was only the second time that such results had been recorded since 2001 according to the guardian newspaper, Sunday 21 June 2009. The audience share for BBC was at 11.7% comparing to that of ITV at 11.4%, and was attributed to the return of Top gear. These results posted by the BBC provide a strong indication that this programme category can provide sustainable business for any television channel. The issues and audience Most of the current talk shows on television, present issues concerning with the lifestyles of people. The proposed new programme shall offer information about musicians and their music. It shall offer the viewers a critical analysis, and a chance to interact with their favorite music icons. Some music related issues in modern times have remained in the dark for ages. A talk show discussing these issues can be popular with the fans of music and the public too. Informed individuals in the music industry can analyze controversies surrounding the demise of popular musicians. Some well know artists have passed away in questionable circumstances leaving their fans in disarray. The deaths of Tupac and Michael Jackson have continued to be enigmatic within the industry (Carter, 2010). This proposed programme shall also involve interviewing the people behind the scenes who were directly involved with such icon. These shall include directors and producers of the musician. Providing a review of popular musicians, from the perspectives of credible sources, is expected to provide immense popularity to the talk show. The audience ratings for talk show programmes continue to be relatively low when compared to other categories of programmes. The rating for these programmes is highly dependent on the host's ability to conduct the show, and the guests presented in the show. Presenting of celebrity guests shall enhance the rating for the new show. Timing also plays a crucial role in number of viewers watching a talk show. Time allocation shall be just before the prime time of 9pm. This shall ensure that most of the target viewers, who are youths, can be able to watch the programme. This time has been identified as convenient for the programme because it targets the young adults. The availability of the target viewers at this time shall be extremely easy. This shall ensure the programme receives a desirable audience rating regarding the number of viewers watching the show. The response to these programmes has been varied across the globe. The reception in different countries continues to become impressive as years go by. The Oprah Winfrey show has been identified as most popular talk show in the world. The rating for the new programme is expected to be relatively high. This shall owe to the fact that, the time allocation shall be just before primetime (Niven et al 2003). As individuals prepare for the primetime programme viewing, they shall be able to get a glimpse of the new programme. This shall apply to those individuals who may not be interested in the content of the new programme. These persons shall be able to view the programme briefly and their attention can be caught. This shall ensure the target viewers are reached appropriately with the perfect timing of the programme. Programme slot and schedule In the programme scheduling, numerous methods can be used in giving a time allocation for a programme. Ham mocking shall be utilized following the immediate launching of the programme. Eastman and Ferguson (2009) suggest that this method entails locating a programme between two popular programmes to improve audience size of a programme. With this programme, this shall be targeted at ensuring the programme gets desirable audience. The programme shall be slotted to begin at 8.15 pm up to 9.00 pm. Two episodes of the programme shall be shown every week. The programme shall run at the said time on Saturday and Sundays. During the proposed time, most of the youth can be available to view the programme. Viewer participation shall be used through the provision of telephone lines which viewers can call and have the guest of the day answer their questions. By providing an interactive programming technique, desirable audience ratings can be achieved. The ability for viewers to be part of the interview aims at creating a feeling of ownership in the target viewers as a way of ensuring loyalty. Viewers shall be able to ask questions of their choice to the various guests on the show. The programme shall run on the national television channel. The choice for the national broadcaster to run the programme has been due to the ability for the national broadcaster to reach a wide coverage within the national borders. Extensive coverage by the national broadcaster shall ensure the programme can reach a substantial number of viewers. This coupled with the content of the programme shall ensure many of the youths stay glued to their television sets whenever the programme goes on air. The use of the national broadcaster shall immensely increase the number of audience the programme shall reach. The time slot for the programme comes at a prime time when the popular programmes are running on the national broadcaster. The programme shall receive a boost running at the same time with the popular programmes in the broadcaster. The social media shall also be used as a mode of viewers presenting their feedbacks. The following on the social media fan clubs shall be crucial in establishing the audience reception for the programme. Financing The financial implications of talk shows are relatively low compared to other categories of TV programmes. Budgetary allocation for the programme would be about 5% of the annual budget for the programmes department of the national broadcaster. The table below shows a breakdown of the estimated costs of putting up a single episode of the show. The various element s involved are highlighted while the minor ones are included in the miscellaneous costs. The programme shall be running on a low budget. The figures in the table are all in US dollars Allocation Amount in USD $ Host 4000 Production company 10000 Equipment 7500 Staging 3500 miscellaneous 10000 Total 35000 Appeal for advertisers Advertisers can be able to allocate their advertisements during the programme. Short commercial breaks shall be allocated within the programme duration to give allowance for advertising. The programme shall be targeting the youth whom advertisers may also be targeting. The advertisers dealing with technological gadgets shall have a strong stage to reach the youth. With the increasing advancement in technology, the youth has become a target for many marketers in the technology sector. During the allocated programme time many people can be reached by advertising. It is at this time that most people seem to watch television. The programme can command a significant appeal to advertisers owing to the nature and content it seeks to present to its audience (Anderson & Coate, 2000). The content contained in the programme shall be of enormous benefit to the industry marketers. They can use the programme as a platform for informing their clients of any new and upcoming events in the music industry. Advertising in the music channels costs a lot of money. Advertisers shall be able to effectively, reach their target clients through the national broadcaster by advertising in the commercial break of this programme. Conclusion Music programmes have been extremely limited within the current electronic media (Ellis, 2000). Most of the available music programmes only present songs and bits of information regarding the singers. A platform for discussion of the issues facing the music industry seems to lack on the electronic media. The setting up of a music talk show in the media can immensely improve the level of music related programming in the media. As one of the most popular media forms television would easily reach the target audience in the event of such a programme. The music lovers and other interested parties in music stand to benefit tremendously from such an invention. Proper scheduling of such a programme seems imminent if desirable audience level needs to be reached. Large audience levels cal immensely create an appeal for the advertisers in the programme. The advertiser would, in turn, improve the flavor of the programme to the audience. References Anderson & Coate., 2000. Market Provision of Public Goods: The Case of Broadcasting. National Bureau of Economic Research working paper 7513. Available at www.nber.org/papers Banerjee, Indrajit; Seneviratne, Kalinga, eds. 2006. Public service broadcasting in the age of globalization, Singapore: Asian Media Information and Communication Centre. p 16-27 Available at http://www.amazon.com Barnes, Brooks., 2011. "Prime Time Ambitions". The New York Times. August 29, p B1 Available at http://www.nytimes.com Carter, Bill., 2010. "Weighty Dramas Flourish on Cable". The New York Times. April 5, p B1 available at http://www.nytimes.com Eastman, S. T., and Ferguson, D. A. 2009. Media programming: Strategies and Practices (8th ed.), Boston: Thomson Wadsworth. Available online at http://www.cengagebrain.co.uk Ellis, J. 2000. Seeing Things: Television in the Age of Uncertainty, London: I.B. Tauris. Available at http://books.google.co.ke/books Jevon Saba, 2011. Top 10 most popular shows of 2010: CBS Interactive Inc. available at http://www.tv.com/news/top-10-most-popular-shows-of-2010-24848/ John Plunkett, 2009. 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