Nobody downloaded yet

Service Marketing - Research Paper Example

Comments (0) Cite this document
Summary
Travelling Services in UK Travelling industry is one of those sectors that bring major earning for the country and the company. Anyone seeking to get into this business can make large profits as this sector is one of those kinds which can never become outdated…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.5% of users find it useful
Service Marketing
Read TextPreview

Extract of sample
"Service Marketing"

Download file to see previous pages Talking about the various means of travelling in UK, the prominent ones are trains, ships and airways. All the three have become really advanced and providing great facilities and services to its clients. Now the journey is no more called as the boring time as the companies do their best to make the traveler feel like home and provide the quality time spent during travelling. There are number of companies who have already stepped into this industry as it is profit earning business and that has provoked a tight competition. Therefore any newbie has to struggle hard so that to make its place in this business. Before deciding any particular sector, let’s have a look at the general overview of the three main travelling means. Airways: UK major industry emphasize on the airways. According to the recent facts and figures, 235 million people use this means to travel a year and 2.3 million tonnes of freight is carried out via airways. In the recent years, the number of air travelers has increased because of the fact that the income of people has also increased. Additionally, the time factor is most important thing that is considered today and airways is one of the fastest means of travelling. Aviation business is operated commercially and privately without subsidy. Therefore it is very important to plan out everything in prior and have negotiations with other countries’ aviation sector. Proper strategies and policies are required to be developed that support the department for long term. This business runs in collaboration of different departments like an airport, airlines, regulators and government sectors. In addition to this, they need support of international governments, embassies, customer representatives and trade associations as well. Civil Aviation Authority is the main department that regulates this industry. It keeps the record of safety, economic, airspace policy and consumer protection regulation. CAA is the department who negotiates with the government on issues of aviation, customer interests and also establishes statistical data after collecting information via economic and scientific research. In UK, air traffic management services are being provided by National Air Traffic Services (NATS) that is being regulated by the CAA. There are two main shareholders of NATS; one is the Government and the other Airline group consists of 7 UK airlines. In previous years, most of the people used to travel via trains and ships as because of the low rates. But now after the airlines have started offering low rates, the air travelling has become affordable for the mediocre person as well. But still due to the economic and security conditions there are many people who prefer to travel via means of ship or trains. Secondly, majority people use only trains and buses for the short distance travelling as it cost them much less. Therefore the trains and buses are big substitute threat for the airlines. Opportunities and threats to Airlines Since the last few years, airline business is bearing major losses due to some reasons like first due to the security reasons after 9/11 issue then the recession period made it difficult for the people to afford high rates of the airlines. The International Air Transport Association (IATA) estimated loss of approximately $4.7 billion in 2009. Revenues were predicted to decrease by 12%. According to the facts and figures, Airlines bear loss of ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Service Marketing Research Paper Example | Topics and Well Written Essays - 3250 words”, n.d.)
Retrieved from https://studentshare.org/music/1427511-service-marketing
(Service Marketing Research Paper Example | Topics and Well Written Essays - 3250 Words)
https://studentshare.org/music/1427511-service-marketing.
“Service Marketing Research Paper Example | Topics and Well Written Essays - 3250 Words”, n.d. https://studentshare.org/music/1427511-service-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Service Marketing
...? Service Marketing College: Introduction Service marketing is the marketing sub field that can be divided into two main fields of goods marketing and services marketing. The goods’ marketing area includes marketing of the fast moving goods of the consumers and durables. Service marketing in simple terms refers to both the business-to-business (B2B) and business to consumer (B2C) services and involves marketing such services as financial services, telecommunication services, all kinds of hospitality services, air travel, car rental services, professional services, as well as health care services (Lovelock & Gummesson 2004, p. 21). Thus, service marketing is a variety of the expressions and approaches of marketing ideas conducted... with the...
9 Pages(2250 words)Essay
Service marketing
...?Circular Distributors: A Case Study Table of Contents Table of Contents 2 Facts of the Case 3 Analysis for New Service Development strategy 4 Marketing Analysis 5 Competitor Analysis 6 Internal Analysis 7 Segmentation, Targeting, and Positioning 8 Locating CD in the Ansoff Matrix 10 Strategic choices 12 Market Positioning (Diversity/Complexity) 13 Marketing Plan (7 Ps of Services Marketing by Lovelock, 2001) 14 References 15 Facts of the Case Circular Distributors, Ltd. has been in business for more than 50 years as a supplier of targeted messages, a form of direct marketing services. It began by...
12 Pages(3000 words)Essay
Service Marketing
...? Service Marketing Contents Introduction 3 Concept Experience 3 Experience in Service Organizations 5 Components of Service Marketing Mix 7 Product 7 Price 7 Place 8 Promotion 8 People 9 Process 9 Physical Evidence 10 Service Marketing Mix and Effective Customer Experience 10 Conclusions 12 References 12 Introduction The success of every organization depends on the satisfaction of the customers. Customer satisfaction and delight are the two main components that drive all businesses. However many organizations fail in understanding this aspect. Every other of aspect of business is given detailed attention but the main...
10 Pages(2500 words)Research Paper
Service Marketing
...?Service Marketing By [Presented to] of [October 16 Introduction The primary purpose of organizations is to offer products and services to the masses in an effective and efficient manner. Regardless of the precautions set forth to ensure effective services, organizations are tend to face some sort of service failure in the business and social environment. It needs to be understood that customers have some pre-conceived notions and set beliefs pertaining to a product or service and a major or minor breakdown in those notions and beliefs create service failure. Service failures can be extremely costly for...
8 Pages(2000 words)Essay
Service Marketing
...customers into various segments, Apple encounters some customers that are well aware of what they want. This segment immediately finds out the intended product they want to purchase, and pays for it. With the fast product selling process described earlier on one hand, the other hand has a group of customers who take it slow. More specifically, these customers browse and play with the products to decide their requirement. In order to tackle such a vast market, Apple therefore, follows a service design approach that consists of a floor plan and a genius bar that handles customer queries and gives them advice. Other than that, the design also consists of a check-out system for speedy...
6 Pages(1500 words)Essay
Service Marketing
...? McDonald’s Services Marketing McDonald’s Services Marketing Executive Summary McDonald’s is among the best and the finest known brands in the world. This paper will extensively expound on the continued efforts by McDonald’s in building its brand through listening to their esteemed customers as well as through the establishment of sustainable services marketing. The paper will also identify the numerous stages in the services marketing process. It is evident from recent research that best practices in services marketing create a strong brand and eventually the brand...
7 Pages(1750 words)Essay
Service Marketing
...Running head: Service Marketing Marketing Management must recognize the extent to which operations are influenced by concepts in service marketing ___________ ________________________ ________________ Marketing Management must recognize the extent to which operations are influenced by concepts in service marketingMarketing of services is quite a distinct process from marketing of tangible goods due to peculiar characteristics of services. Philip Kotler (in Gronroos, 1990) credits Lynn Shostack’s 1977 path breaking...
10 Pages(2500 words)Essay
Service Marketing
...Service Marketing Marketing objectives and strategies are the highly significant factors that influence the purchasing performance of consumers. The past few decades have witnessed tremendous changes in the buying nature of people. Today people are forced to purchase beyond their limits and requirements. Marketing objectives is no more a trivial subject for business entrepreneurs and advertising companies. Before launching a new product every company would design new promotional strategies to persuade their targeted consumers to buy their product. Major portion of their budget is being spent for the same purpose. However, People today are more selective, alert,...
8 Pages(2000 words)Assignment
Service marketing
...Service Marketing Strategies of the Anglo Irish Bank Table of Contents Current Business Environment 3 SWOT Analysis 5 Critical Evaluation 6 References 9 Current Business Environment The Anglo Irish Bank (AIB), since its inception in 1963, has exhibited incremental growth and success till 2007 when the bank’s stellar performance made its profits cross the barrier of €1 billion. In a sharp contrast to the 1963-2007 eras, AIB started to lose ground from March, 2008. Speculations about its bad debts slashed AIB’s value by 15% which approximately amounted to €1 billion (Collins, 2009). The year 2008 had been turbulent for AIB. Profits slumped by 37% and a mammoth €500 billion fund had to be set up to take care...
4 Pages(1000 words)Essay
Service Marketing
...Service Marketing Table of Contents Literature Review 3 Positioning Strategies 4 Literature Review Positioning is reported to have developed from targeting, market segmentation and market structure those changes during 1970s. It is the brand image of an organization in target audience’s mind. The positioning strategy refers to the target audience’s choice to be implemented in the segment. Positioning strategy starts with products that could be a type of service, merchandise, an institution, a financial product or service, a person, or even a company. Commonwealth Bank is a trustworthy and popular bank in Australia. The study will...
4 Pages(1000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Service Marketing for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us