Successful Business Communication Analysis - Essay Example

XYZ Company needs to focus advertising on internet sites that appeal to young people. According to surveys, 72% of our target market uses the internet for five hours or more per week. The following list shows in order of popularity the most frequented sites: Shifting our efforts from our other media sources such as radio and magazine to these popular internet sites will more effectively promote our product sales. Young adults are spending more and more time on the internet downloading music, communicating and researching for homework and less and less time reading paper magazines and listening to the radio.

As the trend for cultural icons to go digital, so must our marketing plans. It used to be common to advertise for our products on shows like Friends and Seinfeld for our target audience, but even the face of television is changing. Young adults are tuning into reality television shows for their entertainment. Results from the focus group show that our target audience is most interested in shows like American Idol, The Apprentice, and Americas Next Top Model. The only non-reality television show to be ranked in the top ten most commonly watched shows by males and females 18-25 is Desperate Housewives.

At XYZ company, we need to focus our advertising budget on reality television shows and reduce the amount of advertising spent on other programs. By refocusing our advertising efforts of our new line of clothing we will be able to maximize the exposure of our product to our target market and therefore increase our sales. Tapping into the trends of young adults will help us gain market share and sales through effective advertising. The business memo has a long history as an essential form of business communication.

Memos offer an opportunity to create a written record of change that can be kept simple and direct in order to convey an important piece of information. According to Fitzgerald, in Schaums Quick Guide to Great Business