Chevrolet Express - Essay Example

It is targeted towards small businesses such as electricians, plumbers, tow vehicles, shuttle bus services. As a passenger van its target market are the hospitals where it can be used as ambulances. The below ad has being placed on the Chevrolet Express website as a promotional offer to the business owners that use vehicles as a vital part of the regular business operations. The offer has being placed on the internet because it is the fastest way to communicate with the different business owners.

This online advertisement by GMC has being placed on almost all the websites that provide the service of car quotes and prices. By placing the advertisement on such websites, the company can target many potential customers and target market that are searching for cars, pickup vans like Express. This online advertisement is related to the new marketing campaign of Chevrolet: President Day’s Sale. In this, not only Chevrolet Express will be on sale but other products related to Chevrolet will also be offered.

This online banner has been placed on many different car related websites. The marketing campaign undertaken for Chevrolet Express has not being very effectively communicated through television or the radio. A very few (only about 1 or 2) commercials have been aired therefore a particular schedule of the TV and radio is not readily available. The reason is that the target market of Chevy Express are not the regular ordinary customers, but different businesses that have hauling and other related work.

The target market of Chevrolet Express comes within the boundary of B2B marketing (Business to Business). As discussed above, the Chevrolet Express is a B2B selling product. Therefore all the advertising is carried out by local retailers and wholesalers in different papers and local magazines in addition to the classified ads in the yellow pages. This is a print advertisement of Carl Chevrolet a