Marketing on Nescafe Example - Essay Example

y moderate; place, it is available from large distribution chains to small retail outlets and finally promotions have equally been put in place to motivate customers. In addition, one of the interesting features of Nescafe is the consistency in its marketing mix. The product has a unique value intrinsically relates with the price anywhere around the globe because it serves the purpose known for anytime anyday. The physical appearance of Nescafe is so appealing such that at a distance a customer will know that that is Nescafe irrespective of its brand.

Another aspect of consistency is that Nescafe is available in almost all shops that sell beverages, so the place as part of marketing mix is justifiably consistent. Apart from promotions being carried out on regular basis, customers have developed confidence in the product because of its long standing quality. There is that belief that what makes Nescafe so successful lies in the product orientation, perhaps this latently makes customer and selling orientations achievable without much stress.

(Solomon et al. 2001), states that product orientation considers efficient production and distribution of products (Nescafe). The product is blended to a standard taste for a very long time and this cut across border; therefore customers become satisfied and stick to the product. It is common to see other beverages emerging in the market place competing with Nescafe but after some time they disappear because Nescafe has trusted taste and as such selling and customer orientations are achieved easily.

Traditionally, active (working) population are the ones that make use of Nescafe mostly because it is believed to stimulate short term memory and enhance performance by reducing drowsiness. Since it is adults that take Nescafe most, demand will naturally be high due their number in a given population distribution and their earning power. There are a number of changes that may be effected to strengthen and increase its market share.