Article 18: Who needs Superstars (see attachment) - Essay Example

There are the Bill Gates and the Donald Trumps of the business world but every organization needs their own Gates and Trumps and having just one in the organization is not enough. However, Article 18 points out that the Gates and Trumps of the corporate world are rare. The article likens them to unicorns, the mythical beast with special powers and explains that many corporations dedicate their resources to discovering a unicorn. It also examines the fact that there are not enough unicorns out there and presents a solution to this problem.

There article also includes a discussion of what a corporation has to do with the unicorn once they find it. If one of these corporate superstars is expected to perform to their capabilities and display their talent they must be challenged. The difficulty in this is that talent is so rare it is easier for an organization to dedicate their resources to working with a group of normal individuals to acquire talent out of the group of them. Article 18 also details the problems that organizations have with structure.

It describes initiative programs put into motion by corporations but and also details how most times these initiatives are not followed through with. It is necessary for the talent in the company to be challenged in order for them to prosper but Article 18 points out that in most companies this is not done. The premise of talent can be applied to my life and my place of work. Where I work everyone does what they are supposed to do to keep their jobs and not much more. I work with some very intelligent people who actually are probably very talented.

However, their talent does not rise to the top because they are not challenged. I believe that there is routine in the workplace and this gives an atmosphere for mediocrity. The work environment is one of routine and if initiatives were given and followed through with, I think that more people might go the extra step and their true talent and potential would