Developing and Presenting a Strategic Plan - Research Paper Example

? time, the company has gone through rapid growth and it became a powerhouse with yearly worldwide production facility of 117 million square meters of ceramic and porcelain tiles (RAK, 2015). In addition to this, production capacity for sanitary ware is 4.6 million and the annual turnover is of US$ 1 billion. The company is a true global leader and a jewel in the manufacturing industry of entire Middle East (Superbrands, 2014). It received the Super brands awards for the sixth consecutive year which shows how well it is performing in the ceramic lifestyle category. 2. Gres Procellanato: RAK Ceramics produces numerous glazed and unglazed porcelain having different types of finishing touches.

For example, polished, stones, mosaic, rustic etc. These are ideal for both homes and offices. RAK Ceramics began its legacy with a vision to meet world standards for good quality. Over the period of twenty years, the company has further built on its vision and aims to be an innovative leader in the ceramics’ category (RAK, 2015). The mission of the company is to responsibly and knowledgeably deliver eight core values. These are: Mahmood (2012) suggested that the company was able to maintain its position as the number one position ceramic producer of the world for two consecutive years.

This shows how well the management is working in line with the vision and mission. RAK Ceramics aims to reach the highest heights in the field of ceramics by producing hi-tech lifestyle solutions. The company wants to be the most preferred option around the world for tiles and ceramics. The company believes that excellence is well embedded into the system and it strives to achieve excellence in technology. In addition, the company refers to excellence in technology as the ‘Organizational DNA’ with which it envisions to achieve the hallmark of success (Annual Report, 2010).

The internal analysis of a company includes the company’s strengths and weaknesses. This section would closely