Westside Java and Bakery - Case Study Example

The CompanyWestside Bakery and Java will hire three full-time pastry bakers and five part-time baristas to handle day-to-day operations and customer service. The retail establishment will offer a variety of coffee products using high-quality coffee beans. The products will be differentiated to meet different customer needs. The bakery will provide fresh pastry and bakery products. The company will prepare six batches of pastry and bakery products to ensure fresh products are available at all times of business hours.

MarketThe retail coffee industry in Canada is growing rapidly. The climatic conditions of Ontario encourage the consumption of hot beverages. Westside Bakery and Java will concentrate its marketing and business on locals, who will be the dominant market. This strategic move will benefit the company by establishing a consistent and healthy revenue base, which will ensure the business is stable. The strategic location of the company, high-quality products, and excellent service delivery will be crucial in achieving the company’s targets.

Financial ConsiderationsWestside Bakery and Java expect to borrow $50,000 and raise $150,000 own capital. The company expects annual sales worth $400,000 in the first year, $600,000 in the second year, and $700,000 in the third year. Westside Bakery and Java will break even by the sixth month of operation. The company anticipates profits of $10,000 in the first year, $30,000 by the second year, and $50,000 by the third year. Westside Bakery and Java do not anticipate any cash flow difficulties.