AT&T annual report analysis - Essay Example

AT&T Annual Report Analysis AT&T Inc is one of the leading telecommunication companies in United s. Founded in 1983, the company has continued to enhance mobile and internet revolution through creativity and innovation. The company’s 2013 annual report uses different approaches to attract investors and convince them to purchase shares from the company. Some of the tactics include: images of people from different cultural backgrounds to represent different demographics, figures representing financial performance, and colors that make numbers and important information clear to investors.

Images in AT&T’s 2013 annual report to show that the company serves people from different multi-ethnic communities.There is a picture of two small children using a computer on a luxurious bed. Behind them is a large Cupboard with books and a world globe on top of it. The children are illuminated by light from the computer; displaying their faces of different colors which means that they come from different racial/ethnic communities. Perhaps they are using internet technology (product) from AT&T.

The world globe on top of the cupboard also shows that the company serves people or ethnic communities from different parts of the world. Therefore, these pictures welcome investors from different cultures of the world to invest in the company’s shares and to display global marketability of the company. AT&T’s 2013 annual report effectively uses color to create a clear visual image of the company’s performance for the investors to be convinced that the company is performing well; hence it is worth investing in it.

For instance, the title “To our investors” on page one is written in capital letters and red colors to invite investors to read the message given by the company. In AT&T’s 2013 annual report, figures indicating key financial performance measures of the company are also colored to clearly show the company’s performance to investors in a way that they can see easily and be convinced about the performance. Comparison in growth of earnings between 2012 and 2013 are also shown in red and blue colors on page 7 of AT&T 2013 annual report.

AT&T 2013 annual report also uses figures in form of pie charts graphs in order to show the share performance of the company and convince investors to buy shares. For instance, on page two there is a pie chart which shows the revenue growth generated by different lines of business including wireless, voice and wireline data. This helps investors to visualize the performance of the company in terms of revenue growth per business line. There is also an important figure in form of a line graph showing the company’s stock performance from 2008 to 2013.

This is found in page 34. It is used by investors to determine the share performance of the company over the past and possibly predict future share performance. AT&T’s 2013 annual report uses images of multiethnic children to show different demographics of customers and investors served by the company. It also uses colours to create clear images of key performances of the company in order to convince investors that the company performs well and is worth investing. Figures are also used to show investors a clear visual representation of its performance.

The use of figures is the most useful strategy because it shows investors a clear performance of its shares and revenue over time. Works citedAT&T Inc. AT&T Online Annual Report. Dallas: AT&T Inc. AT&T. 2013.