Applying Organizational behavior when motivating employees - Research Paper Example

In relation to the rapidly growing global business environment, marketers have been widely witnessed to implement a number of strategic measures in order to keep the workforce more optimistic with regard to their specific roles and responsibilities within the organisation. In this regard, Organisational Behaviour (OB) has long been observed to play an essential role for the entrepreneurs to develop strong workforce in accordance with the vision and postulated business goals (Tishman et al., 2012).

Emphasising the notion of OB to play as an essential role in employee motivation, the primary objective of this report is to critically analyse the practice of OB by United Healthcare (UHC) while empowering performance and long-term relationship of the employees within the organisation. In this regard, the report intends to critically assess the key principles and practices of OB that are highly practiced by UHC to keep the employees satisfied within their respective job roles. In order to critically identify the importance of OB in employee motivation, the report would also ascertain key influencing factors that can enable UHC to successfully satisfy its employees along with their expected performance within the organisation.

UnitedHealth Care (UHC) is considered as one of the largest and prominent health carriers across the United States. The organisation is a major part of the UnitedHealth Group Inc., one of the largest and diversified healthcare organisations in the global managed health care industry. Founded in the year 1977, UHC tends to involve a wide array of advanced healthcare systems and procedures to provide extensive services to the clients located in different regions across the globe (1UnitedHealth Group, 2013).

With respect to the recent financial year, the group has been recognised to ascertain revenue earnings of US$ 111 billion in the financial year 2012,