Business policy & strategy - Case Study Example

McDonald should also consider adding healthy options. For instance, they should focus on healthy fruit juices instead of Pepsi and Coca-Cola. Deals in their menus right now offer the standard cold drink along with Fries and burgers. The restaurant should consider offering fresh juices in their deals also. McDonalds should launch a campaign focusing on the steps it has taken to combat environmental claims against the company. An image of caring company should be developed and fostered in such campaigns.

Consumers are aware of what McDonalds is offering in terms of product, now the campaign should focus on what the company offers in terms of emotional value. McDonald should open more of its McCafes and expand these cafes internationally. McDonald’s has a strategy of aligning its product with the local tastes and culture of the country in which they expand. Considering this, McDonald should pursue the same strategy when opening its cafes in other regions. For instance, in India, breakfast consists of chutneys along with the main breakfast.

McDonald should therefore offer chutney in its breakfast menu in India. McDonald should continue expanding into new geographical regions and adapt menus to serve the local tastes of the consumers. It should focus on eating as a family by offering a wide range of products such as baked potatoes along with fried potatoes. The organization chart illustrates the divisional structure. Divisional structures are usually organized based on geographic areas, markets or products (Phillips and Gully, 2011).

In the case of McDonalds, the division is based on geographic area with each division responsible for their own area. In this structure, it is easy to evaluate which regions are most profitable and this makes accountability easier. Marketing, Finance, Human Resource are separate divisions that help develop a unitary policy for the company in terms of their marketing, finance and human resource