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Art and gender - Assignment Example

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Thus, Linda Kalof undertook a research to determine if the inclusion of gender stereotype images in music videos affected differently female and male viewers. Kalof weighed sexual attitudes depending on gender…
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Art and gender
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A lot of interest exists on the topic of music imagery and gender. Thus, Linda Kalof undertook a research to determine if the inclusion of gender stereotype images in music videos affected differently female and male viewers. Kalof weighed sexual attitudes depending on gender role stereotyping, adversarial beliefs, acceptance of interpersonal violence and acceptance of rape myths. The findings were that men had a greater endorsement of adversarial beliefs, acceptance of the rape myth and gender role stereotyping as compared to women.
In the music video, Candy Shop by 50-cent feat Olivia some of the stereotypes are adversely revealed. Men are depicted to be more aggressive and adventurous than women. Conversely, women are portrayed as more affectionate and nurturing (Bar-on et al, 2001). They are also ‘sex objects’; they are shown wearing skimpy clothing most of the times and tend to be pursued sexually more often than men. The message also emphasizes the physical appearance of the women, depicting them as passive and seekers for men attention. These views are consistent with Kalof research findings (Bar-on 191-194).
Notably these are not the only images of gender roles young men and women are exposed to while enjoying the visual entertainments. Music video No More Drama by Mary J. Blige tries to depict women in a more empowering manner. The gender stereotypes images shown does not necessarily affect different views by both male and women. Kalof study involved young, educated white college students; thus this result does not apply to other racial groups, social classes or people with less education.
In addition Kalof (378-385) study focused to prove if sexual images on videos affected people based on their gender. However, in her article she refers to the participants as women or men, which are terms used to describe one’s biological sex rather than male and female. In light of this indistinctness one’s biological sex can probably be the link to one’s sexual attitudes and not the gender.
Works Cited
Bar-on, M.E., Broughton, D.D., Buttross, S., & Corrigan, S. "Sexual, contraceptions, and the media." Pediatrics 107.1 (2001): 191-194.
Kalof, Linda. "The effects of genderand music video imagery on sexual attitudes." The Journal of Social Psychology 139.3 (1999): 378-385. Read More
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