Strategic Management in S&M - Essay Example

S&M scores on Kay’s three areas by ensuring that its products are long-lasting. For instance, in consumer handtool labels, S&M was able to come up with a label that would last for nearly 10 years without wearing out and still have the same effect it would have when it was new (Marsh, 1998).Some of the lessons that can be drawn from this case study are that firms should be willing to accept change in their production and marketing strategies if they want to overcome the stern competition in today’s world.

However, the risk of using cheap means of production is that another competitor, one day, might beat them, and consumers might be forced the switch their markets.