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Consumer behavior - Assignment Example

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The advertisements used in the websites have greater impact in our lives hence caution should be exercised to ensure that children are…
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Consumer behavior
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s Consumer Behavior According to Comstock & Scharrer (53), the use of internet in the present society has become a major source of entertainment and information. The advertisements used in the websites have greater impact in our lives hence caution should be exercised to ensure that children are fed with materials that will enable them to acquire desirable characters in their lives. There are various websites offering contents for the youngsters although most of them have resulted to undesirable manners among the kids. What children see or hear from the commercial advertisement normally impacts their characters because they like practicing what they see or hear.
The PBS site has incorporated various things which children require during development period (Comstock & Scharrer, 65). It has materials for education which can persuade the kids to develop appetite for reading. It also has parents and teachers guide that can help children understand what their teachers and parents want from them. This can make children to pursue things that will please their teachers and parents. The site also contains other materials for young people such as DVDs, books, type of cloths they should wear, type of parties they should attend to, and the games they should play. Therefore, these activities encourages children to engage in physical fitness, eating of health food, carrying out their studies and dressing in cloths which are essential for certain occasions like cold weather .
The PBS website is welcoming to children and they can easily explore various contents without guidance. It contains images, sounds and colors, which are appealing to children, and has most of the things that developing children requires for entertainment and usual activities such as video, games, learning information and shopping list for the children. According to Comstock & Scharrer (87), many children love cartoons hence the site has used cartoons which entice children to follow the advertisements displayed for them. The mobile cartoon images direct the children on what they want to. The kids may post the question or navigate the site by clicking the cartoon image.
This website is well developed to help youngsters to acquire acceptable behavior in the community. The ordinary websites contains a lot of information misleading which is misleading to youngsters. For example they use images of children taking junk foods and enjoying television programs which have no content for the young people. This has resulted to youngsters developing health complications due the improper eating routine and failure to carryout physical fitness. They also encourage the youngsters to dress in stylish cloths which are quite expensive and this has caused argument with their parents especially if they cannot afford to buy such cloths. The ordinary business sites for youngsters also encourage immorality because they pressure young girls to dress in provocative sexually clothes and this has sometimes led to rape cases and other immoral activities (Comstock & Scharrer, 124). Those sites do not provide a well balanced life for youngster that can aid them to acquire different life skills. Therefore, PBS kids’ site has diverted from the usual business sites offering children contents.
In conclusion, PBS website provides children with information that is essential for positive characters in the society. Unlike other advertisement sites for children, this site encourages children to develop interest in learning, carryout physical activities and eat health food.
Work Cited
Comstock, George & Scharrer, Erica, Media and the American Child. Elsevier, Burlington, MA, 2007. 43-176 Read More
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