Dubais Rapid Transformation - Essay Example

The economy is strong and prosperous. This country is regarded as one of the finest places for tourism. It holds almost 80% non- nationals as stated by Boleat (2012). One of the cities of the U.A.E, Dubai is known as the ‘city of Gold’. Boleat(2012) also reports on the economy of this country by saying “Dubai has a highly developed economy”.

With increasing living standards and lifestyles people have become conscious about their lifestyles and looks. The rapid economic growth of the country has also contributed to improved diets and thereby obesity (Faust, 2012). This information from different resources suggests that the population of the U.A.E due to the availability of different fast foods and high scale income is directing itself toward obesity.

This fast growth in the obesity in U.A.E population has made them conscious of their health. Different research in this field has proved that people of the U.A.E are becoming health–conscious and they are demanding clothes that are specifically sports outfits in which they can easily work out.

This information about the need of opening a sports clothing company in UAE is provided by Nasser who is from the United Arab Emirates. He translated the local papers from there and provided the relevant information which was needed for the research. His information was a guide to studying the living standards, lifestyle, population, education, religion, language, etc. Before analyzing the fitness advertisements in the local magazines and the newspapers, ethnographic research on the people of the U.A.E was necessary. The conclusion drawn from the information about the people was done with the help provided by Nasser.

As U.A.E’s population consists of 80% of non – nationals; multi–cultured people live there. People are mostly Asians, mainly from Pakistan, India, and Bangladesh. The languages spoken in this country are mixed Asian languages by the people. Apart from those languages English also enjoys its position as the language of prestige. Arabic is the official language used in offices, hospitals, and Police stations. Even though English is an important language, Urdu or Hindi speakers are numerously found in this country. For media, both Arabic and English language is used because it serves as the official language in the country. The people are highly educated with a high literacy rate. Mixed religions are found with the majority of Muslims. The country is a Muslim country so high importance is given to Islam and its rituals.

According to the UAE government, the literacy rate for women is 91% and 84 % for men, which suggests that residents of this country are highly educated. A large number of Muslims are found with Hinduism in the next lead. A few churches have also been built for Christians. Apart from Muslims and Hindus, Christians stand in the third lead. The country of mixed religions also promotes mixed cultures, thus making this country a multi-cultured country that respects everyone's traditions and cultures.

For opening a sports clothing company in UAE, it is necessary to analyze the needs of the mix- of cultured people in the country. Analyzing the lifestyles of the people will help to select the kind of clothing needed by the people. The people are into social media, sports, lifestyle, socialization, traveling, and religious rituals. They engage themselves into multi–tasks and recreational activities. Clubs as social organizations are common in the country for example sports clubs etc.

Though the economy is developing and the living standards of people increasing, the locals of the U.A.E are interested in producing large family structures. They live in a joint family system suggesting large family structures of the people in the country.
Through the study of different advertisements and newspapers of the U.A.E., a conclusion was made that the citizens of the U.A.E are becoming health conscious because of the increasing rate obesity of people. The study made authenticated the demand for opening a sports clothing company.