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Management - Case Study Example

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Nike Inc. dates back to 1964 when it was founded by Bill Bowerman and Phil Knight, under the name Blue Ribbon Sports. It was only in 1978 that the company had its name changed to Nike Inc. although the company…
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Management Case Study
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Download file to see previous pages The reason Nike Inc. has succeeded is underpinned by a myriad of factors, as shall be seen in the discussion which ensues forthwith.
One of the factors that has guided Nike Inc. into success is its radical mission which currently is to lead in corporate citizenship and life, through proactive programmes that are reflective of care for the world family of Nike Inc. family, its teammates, consumers and those extend services to Nike Inc. In a closely related wavelength, Nike enjoys its chief position in corporate performance because of its objectives. Presently, Nike Inc.’s objective is to keep the cost of manufacturing down through intense competition of the industry in which Nike operates. The feasibility of this objective is underscored by the fact that many other companies that are in athletics industry use the cost of investments and operations in countries before going to a foreign market.
Nike Inc.’s strategy has also helped propound it into the world’s leading sports business brand. Particularly, Nike Inc. has used partnering in import-export trade. This is seen in the instance where Nike entered into partnership with Onitsuka Tiger in 1964, to help it import Onitsuka Tiger running shoes in Japan. It is for this reason that as the 1970s came to a close, Nike Inc. had shot from 10 million dollars sales to 270 million dollar sales. It is because of this that by 1996, the company had registered revenue of 6.74 billion dollars. In 2000, the sales had reached 12 billion dollars (Goldman and Papson, 1998, 22).
Another prime strategy which Nike Inc. uses is the selling of its performance equipment. Nike’s performance equipment include footwear, balls, socks, bags, bats, gloves, eyewear, electronic sports devices, time pieces and protective equipment. Alongside this, Nike also provides apparels for legitimate or licensed sports teams. To execute this strategy well, Nike Inc. uses ...Download file to see next pagesRead More
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