StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing strategy implementation - Essay Example

Comments (0) Cite this document
Summary
The product strategy will create the brand awareness of the high end products. They will be described and packaged differently from the competition. Hence, they…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
Marketing strategy implementation
Read TextPreview

Extract of sample "Marketing strategy implementation"

Download file to see previous pages Since the products are intended to be high end, they will not be priced lowly in a manner to comprise this fact. On the contrary, under pricing will raise doubts among the consumers as to the quality of the products (Kotler & Keller, 2006). The promotion strategy will justify the cost. It will make the customers appreciate that they are getting what they are spending their money on. The rationale of this strategy is based on the intended themes of the advertisements. The themes of the commercials will not concentrate on areas like how long lasting or portable the products are. Instead, they will be designed to create a picture of ownership experience and appeal to the status of using such products. This will have the effect of reducing comparison with the competition’s products (Laermer & Simmons, 2007).
A generic product-market comprises an extensive collection of products which fulfill a general, nonetheless similar, need (Kotler & Keller, 2006). The product-market boundaries will first be distinguished by identifying particular needs that a range of products will satisfy. Although customers may have the same needs, they will not always satisfy them in the same way. Therefore, product-markets are often diverse and contain different user groups with different categories of related products (Kotler & Keller, 2006). The product-market will match the customers to the benefits of the products. It will be formed by a set of products that may be substitutes in usage situations similar to the models of benefits sought by different groups of customers. The boundaries will then be distinguished by categories of products that satisfy generic needs and the targeted customers (Kotler & Keller, 2006). The products are closely related because the customers regard them as substitutes and the factors and elements used in production are similar. For example, two cosmetic gels in the same product line may differ in that one irritates the skin, and the other ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing strategy implementation Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Marketing strategy implementation Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/miscellaneous/1612961-marketing-strategy-implementation
(Marketing Strategy Implementation Essay Example | Topics and Well Written Essays - 1500 Words)
Marketing Strategy Implementation Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/miscellaneous/1612961-marketing-strategy-implementation.
“Marketing Strategy Implementation Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/miscellaneous/1612961-marketing-strategy-implementation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing strategy implementation

Strategy Implementation

...Airlines of implementing its business strategies that allow it to attain huge market share and to maintain the productivity of the organization. In this context, certain factors were observed, which ultimately made Southwest Airlines effectively implement its various business strategies. The major diverse factors include organizational arrangement, role of human resources, cultural factors and chief strategic control systems among others. Thus, it can be stated that the above discussed facets of Southwest Airlines have ultimately made the organization efficiently employ its different business strategies in order to attain its expected...
5 Pages(1250 words)Term Paper

Strategy Implementation

...? California Pizza Kitchen Structure The organizational structure at California Pizza Kitchen is clearly a centralized with the decision making powerbeing given to the two owners and the CEOs of the company. The lines of authority are really clear, the two CEOs head the Board of Directors and the Executive Directors provide their expert opinion on any controversial or technical matter outside the scope of the two CEOs. The committees that are being operated in the organization are the Audit Committee (responsible for all financial and controlling issues), Nomination Committee (responsible for recommending members to the Board of Directors), Compensation Committee (responsible for reviewing and setting up compensation/salaries... California...
1 Pages(250 words)Essay

Strategy Implementation

...? STRATEGY IMPLEMENTATION …………………. College/ ………….. …………. Introduction   Business or corporate strategy is perhapsone of the most widely used buzzwords in today’s business literatures. Strategy is a specific pattern of decisions in an organization, that defines and determines the objectives of the firm, by providing certain structures on how to achieve these goals (Mintzberg, Lampel and Quinn, 2003, p. 72). Strategy of an organization necessarily incorporates planning, processes, patterns, procedures, people and perspective. This piece of research paper attempts to draft a report about the recommendation for the strategic direction for British Airways....
6 Pages(1500 words)Essay

Strategy Implementation

...?Strategy Implementation Naif Al-Hajri Assignment 4 - 2 BSAD 495 - H2FF Section H2FF Roger Kisiel Franklin April 09, 2011 Introduction Given its 25 years in business and its experiences within the human resources department, StilSim has incurred a multitude of changes. Each of these changes has cost the company an extensive loss of revenue. In spite of this, StilSim has maintained its standard of operations and held on to its antiquated technologies. Presently, StilSim needs to implement some key changes for it to become a leader in the field. They need to update and improve their mission and visionary statements. A modification of their mission statement would be beneficial for them to...
5 Pages(1250 words)Essay

Development and Implementation of Direct and Internet Marketing Strategy in Nokia

...? Development and Implementation of Direct and Internet Marketing Strategy in Nokia Introduction The increasing global competition has pushed many companies to resort to other forms of communication to ensure they have competitive advantage over other their competitors. They have increasingly diversified their communication strategies to tap into the ever growing markets as a result of globalization. The recent developments in the field of technology marked by the internet revolution have made many companies resort to the use of internet in reaching their clients. Similarly, many companies have embraced the use of direct marketing to lure...
9 Pages(2250 words)Essay

Critically analyse, examine and evaluate the key issues involved in the process of development and implementation of coherent international marketing strategy N

...S.A.Ferozie Order # 161683 Nike’s International Marketing Strategy Summary “Nike is a manufacturer, but really its just a marketing company." (Shanley in 2003)1 This quote really sums it up all. Nike is all about marketing. It uses its product more as a marketing tool than a sellable commodity. Ever since Philip Knight, the founder, started selling shoes out of the trunk of his car in 1964, marketing has been his forte. "For years, we thought of ourselves as a production-oriented company, meaning we put all our emphasis on designing and manufacturing the product. But now we understand that the most important thing we do is...
9 Pages(2250 words)Essay

International Marketing Strategies

...), the organizational processes, structures, and cultures that are necessary for successful implementation of a global marketing strategy have not been adequately researched in the literature (Jain, 1989). More broadly, there is a major gap in our understanding of the types of internal organizational resources that are conducive to implementing a global marketing strategy and that can lead to sustainable competitive advantages in the global market. A major issue that needs to be investigated is what organizational processes that successful global competitors adopt to influence its foreign subsidiaries so that they can...
8 Pages(2000 words)Essay

Marketing Strategy and Implementation Plan

...that has a dual utility (traditional use of toilette paper and odor absorbing features); the products have already gone through the R&D department and have been tested to sample markets with positive feedback and reviews. To this extend, Absorb Rite needs to redirect its strategy and objectives towards promoting this new line and eventually penetrating the market while capturing largest portions of the market. This marketing plan effectively offers a complete action plan for the necessary activities that need to be implemented towards restoring the position of the firm and increasing total sales. Marketing...
9 Pages(2250 words)Essay

Implementation of the Marketing Strategy

...Implementation of the Marketing Strategy al Affiliation Implementation of the Marketing Strategy Campaigns/Programs The implementation of the marketing plan is perhaps the most important aspect. Social media platforms such as Tweeter and Facebook will be central in the success of the plan. Hop Valley Brewing Company will publish content in the various social media platforms and the company website. This will include information on the available brands of beer, the prices and the benefits associated with the company’s products (Barker, ‎Barker & ‎Bormann, 2012). The second thing that will be key in the...
1 Pages(250 words)Research Paper

Strategy implementation

...Strategy Implementation There are guidelines for interpreting the above perceptual map. The relationship between the two ends of the horizontal axis is that the furthered end to the left represents the budget the other end represents premium. The vertical line shows the relationship between light and heavy brands of the beer. One can see the attributes in the different from their closeness to the axis. Those names on the vertical axis on the top corner show brands that are very high in their content. Those down on the axis are light brands, cannot knock out someone quickly. The horizontal axis puts emphasis on class and time. The names on the left are pocket-friendly; they are cheaper the further the...
2 Pages(500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing strategy implementation for FREE!

Contact Us