StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Case Study (Prepare a professional public relations plan and two PR tools. Based on a real case) - Essay Example

Comments (0) Cite this document
Summary
This plan was prepared in response to the brief from Tesla Motors, and outlines the one-year public relations strategy for the company’s launch of the Tesla S car model to be held in the February 1, 2013.
Tesla Motors, Inc. is a company founded in 2003, pioneering the…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
Case Study (Prepare a professional public relations plan and two PR tools. Based on a real case)
Read TextPreview

Extract of sample "Case Study (Prepare a professional public relations plan and two PR tools. Based on a real case)"

Download file to see previous pages In 2012, Tesla’s founder and CEO Elon Musk declared that in the year 2013, Tesla will start becoming profitable and central to this ambition is the launch of Tesla S car model (Tesla 2013).
The Electric Vehicle market is estimated to steadily expand in the near future. The forecast is approximately 0.6 – 0.9 percent increase in the year 2015, 9 percent in 2020 and 22 percent in 2030 (JP Morgan 2010; Bloomberg 2010). The market expansion is partly attributed to US government support and the increase in the interest of the consumers in green technology. The U.S. Department of Energy, for instance, has introduced the Advanced Technology Vehicle Manufacturing Loan Program, has increased public charging stations and supported the drive to reduce battery pack costs (DOE 2010).
Tesla, as a brand, is identified, with the luxury market and is viewed as a high technology automobile manufacturer in the business of selling EVs and electric powertrains. It sets itself apart from the competition by delivering environmentally-friendly/green/sustainable vehicles alongside the all the features of a luxury car such as design, materials, speed, handling, comfort and experience. The Tesla S car enjoys all these benefits.
The Tesla S model is expected to compete with EV products that are just being developed by carmakers like Audi, BMW, Lexus and Mercedes and would also directly compete with hybrid cars are already in the market such as Toyota with its Prius car, which is the so-called “unofficial greenmobile of Toyota and the world” (Siler 2012).
Again, it is important to note that Tesla S seeks the luxury market and, hence, could also go head to head with non-green luxury cars. All in all, Tesla S technology will be challenged by Audi and BMW:
Audi has an ambitious plan to be the leading electric vehicles by 2020. It is integrated in its recent electric mobility strategy and underpins its recent plan to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Case Study (Prepare a professional public relations plan and two PR Essay”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1612903-case-study-prepare-a-professional-public-relations-plan-and-two-pr-tools-based-on-a-real-case
(Case Study (Prepare a Professional Public Relations Plan and Two PR Essay)
https://studentshare.org/miscellaneous/1612903-case-study-prepare-a-professional-public-relations-plan-and-two-pr-tools-based-on-a-real-case.
“Case Study (Prepare a Professional Public Relations Plan and Two PR Essay”, n.d. https://studentshare.org/miscellaneous/1612903-case-study-prepare-a-professional-public-relations-plan-and-two-pr-tools-based-on-a-real-case.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Case Study (Prepare a professional public relations plan and two PR tools. Based on a real case)

Case Study-Based Assignment

...?Case Study-Based Assignment Question On general physical examination, Bukowskii had increased respiratory rate (22 breaths per minute), deep and laboured breathing and saturations of 89 percent on oxygen of 6L per minute. Respiratory system examination revealed intercostal muscle recession on inspection and diminished air entry to both bases and crepitations in the right base on auscultation. Arterial blood gas analysis revealed PaO2 less than 60mmHg (58mmHg) and PaCO2 more than 50 mmHg (54mmHg) with pH of 7.3. These are the four pieces of evidence pointing towards acute respiratory failure. Respiratory failure is a condition in which the function of the respiratory...
8 Pages(2000 words)Case Study

McDonald's Public Relations

...a good relationship between the customer and the company (Royle, 2005). Other public relation tools employed by the company include audio and visual adverts, special events, and customer care. Similar to other companies, McDonald’s has found itself in crises in the past, but managed to find a way to solve these problems professionally. Despite the criticism of the company, the fact is that the company has significantly improved its image with time. For example, there was a time in the past when the food products of the company were criticized for causing obesity in children. Nonetheless, the company managed to change its menu and is currently offering some of the...
6 Pages(1500 words)Case Study

Houston Astros Public Relations

...CASE STUDY Introduction Many sports thrive because of the sponsorships they get from big companies. Basing on the the main interest is to establish the negative effects of letting the sponsors be involved in the team finances directly. Problems Financial and ethical challenges As a team player, it is difficult to move on when the team is in a financial crisis. This is because the public, even if it has no understanding on what really caused the financial problems is so quick in formulating conclusions. When a team is bankrupt , the public uses it as an example of greedy and callous people. This I when the innocent sponsors terminate their willingness to offer their help....
3 Pages(750 words)Case Study

PR Strategy

...these economic problems and receive low cost mortgage services. Reversing the tide of financial globalization is likely to be more difficult in practice than ever before, although international financial crises may stall it temporarily. Out operations cover the five main states including Idaho, Montana, Wyoming, North Dakota, and South Dakota. Residents of these states can contact us and receive financial support in the shortest period of time. The uniqueness of McBride Financial Advisors, LLC is that it offers services related to financial planning and wealth management based on the specific needs of each client. (McBride Financial Advisors, 2008) The list of media 1. Journals ...
3 Pages(750 words)Case Study

PR Functions

...RUNNING HEAD PR FUNCTIONS PR Functions Public relations (PR) is one of the tools used by marketing organizations to popularize their products and inform potential audience about the company and its opportunities, current financial performance and innovations. PR is an effective vehicle in stimulating the growth of many parity products. Although different brands of peanut butter, detergent, bottled water, analgesics, and cough remedies do not have unique benefits, they often have quite different market shares. Apple Computer Company is a leading consumer electronics company. Apple uses PR relations to maintain strong relations with potential customers and inform about coming innovations and growth opportunities. PR performs both... of more...
5 Pages(1250 words)Case Study

Case study based assignment

...ICP, the symptoms, the probable causes, and the best treatment were given, the big question now here is "what will happen if you fail to decrease or prevent the continuous increase of ICP". One of the scariest things that will happen to a person if he/she failed to treat her increased ICP is he/she to suffer from herniation of the brainstem, and this is fatal. So, one must really monitor him/herself from intracranial pressure and prevent this from increasing. Because of the above stated information, immediate action from the whole team of medical professionals is then very important for Joyce's case, especially during the next 6 hours of the patient. The team of medical professionals who...
9 Pages(2250 words)Case Study

Employee Relations Case Study

...was deemed necessary for the new hires to be properly oriented and begin work on schedule in July. On May 15, he assured Monica that everything would be taken care of as planned. Carl pulled out the paperwork needed for the orientation plans after Memorial Day, which would place this time frame around the beginning of June. His goal at this point in time was to get everything finalized for the orientation that would be coming up in approximately two weeks. What he found was a big mess. Some of the applications were incomplete. Some of the new hires did not have the required transcripts on file. Not a single one of them had gone to have a drug screen, and those were mandatory. ...
5 Pages(1250 words)Case Study

Pepsi-Cola Public Relations

...RUNNING HEAD CASE STUDY Case Study Public relations are an effective vehicle in stimulating the growth of many parity products and brand image. Although different brands of peanut butter, detergent, bottled water, analgesics, and cough remedies do not have unique benefits, they often have quite different market shares. The case of Pepsi-Cola shoes that negative publicity is also possible. One case of unethical behavior and poor quality can lead to numerous problems and negative publicity for the company. It is possible to say that PepsiCo introduces effective communication strategies and tools but negative publicity is heated by new reports and messages concerning poor quality and threats of PepsiCo products. PR for these largely... ...
5 Pages(1250 words)Case Study

Case Netflix PR Box flop

... in an informed and respectable manner. It can also hire a PR consultant to advice on the best ways of addressing the online negativity. Furthermore, Netflix management might consider other business actions like seeking for professional advice on business operations, organizational change, and customer relations. The company can also engage in positive online and broadcast advertisement. Works Cited An explanation and some reflections 2011, Video, Netflix, Los Gatos. Sandoval, G 2012, Netflixs lost year: The inside story of the price-hike train wreck, retrieved 21 January 2014, ... NETFLIX PR BOX FLOP Netflix PR Box Flop The Netflix CEO Reed Hastings and Rendich released a video seeking to explain how poorly...
1 Pages(250 words)Case Study

Compare two different case

...Insert Introduction There are similarities and differences between the cases Bombliss v. Cornelsen and Internet Solutions Corp. v. Marshall, as shall be seen in the ensuing discourse. 1. How the Two Cases Are Similar The two cases are similar in three respects. For one, Bombliss v. Cornelsen and Internet Solutions Corp. v. Marshall are all about defamation and injurious falsehood, also known as trade libel. Concerning the latter, Tabitha Marshall is charged with airing information that defames and injures Internet Solutions Corp’s business interests. Cornelsen also airs information that defames and injures Bombliss’ business interests. The second point...
1 Pages(250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Case Study (Prepare a professional public relations plan and two PR tools. Based on a real case) for FREE!

Contact Us