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Hospitality marketing - Essay Example

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The management orientation concept of the organizations involves values which significantly follow a culture which encompasses the operations and various practices of the organization. In the context of hospitality industry, the organizations involve different orientation…
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Download file to see previous pages rms of implementing various marketing strategies especially promotional and advertising campaigns in order to communicate about their facilities and availabilities regarding foods and services to a large group of customers. They communicate about the offerings of their exceptional foods, services, designed lobbies as well as their attractive locations. Moreover, the hospitality industry also focuses to communicate about their quality and value based services for the customers (Shoemaker & Shaw 18).
However, the product/service orientation approach has also certain drawbacks which might affect the performance of the companies operating in the hospitality industry. The major problem in the product/service orientation approach can be identified as the offerings of the organizations may not be adequate as per the needs and the desires of the customers (Shoemaker & Shaw 18).
This orientation can potentially cause a gap between the expectations of the customers related to the offered product/service and the actual provided product/service. This orientation can positively affect word-of-mouth and customer loyalty due to reason that a satisfied customer will be willing to recommend the used service or product to his/her peers or colleagues.
The operations orientation concept of an organization involves the categorization process of the operations in order to efficiently achieve the goals and objectives of the organization. The concept facilitates the organizations to design the roles and the responsibilities of the members allocated in different operational levels of the organization. The operations orientation concept aids to develop the practice in the operational divisions as per the needs and the requirements of the customers (Shoemaker & Shaw 17).
However, the operations orientation concept also can impact on an organization’s efficient functioning due to an inadequate understanding of the consumer desires and needs which might create a gap between the services ...Download file to see next pagesRead More
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