Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Product Assessment - Essay Example

Comments (0) Cite this document
The paper attempts to provide product assessment of blu ray disc technology with respect to its target market and reasons for its decline in the particular market. The paper further provides recommendations for setting things right for the target market and the product itself…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.2% of users find it useful
Product Assessment
Read TextPreview

Extract of sample "Product Assessment"

Download file to see previous pages Considering the storage, it can offer a storage space of 5 times greater than the DVD’s. The disc was jointly developed by Blu Ray Disc Association (BDA) with companies that are the leading manufacturers in consumer products and computers. Blu ray uses a blue laser instead of red which is present in DVD’s and CD’s for much greater focus and precision. The concept had also been supported by Hollywood studios and planned to release their movies on blu ray discs instead of DVD’s (Taylor, Zink, Crawford, & Armbrust, 2009).
The target market for Blu ray disc are the people who wants to store excessive amount of data or the market that has likes for watching movies in high definition with clear pixels. The corporate are also considered to be their target market considering different Hollywood studio who agreed to release their movies in blu ray discs. The U.S census data highlights that the total penetration of Blu ray devices in United States is 40.8 Billion. The total spending on the blu ray disc in 2012 has been $2.22 Billion (Prange, 2012).
In today’s world, technology is changing at a rapid pace and so are the consumer preferences. The company develops a product on the basis of preference for consumers and their interest. However, if a consumer finds right and suitable in adopting a technology which is much cheaper than the current idea then the new technology has chances of failure. Similarly, in the same context consumers preferences are changing and cheaper versions technology is being adopted. The U.S census data reports that the market for blu ray has declined from $2.6 Billion to $2.4 Billion (Edwards, 2012). The main reason being for this change is known to be an economic downturn. The age of digital download has arrived and customers are diverted to these preferences instead of buying a blu ray disc and storing the data. Digital download is a cheaper option and does not require money ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Product Assessment Essay Example | Topics and Well Written Essays - 1250 words - 3”, n.d.)
Product Assessment Essay Example | Topics and Well Written Essays - 1250 words - 3. Retrieved from
(Product Assessment Essay Example | Topics and Well Written Essays - 1250 Words - 3)
Product Assessment Essay Example | Topics and Well Written Essays - 1250 Words - 3.
“Product Assessment Essay Example | Topics and Well Written Essays - 1250 Words - 3”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


Marketing Product Assessment--Maybelline in all BRIC economies, and has managed to bag the top position in make-up brands in China in 2010 (L'Oreal). The company is struggling to penetrate through the Japanese market which has intense competition as far as the make-up category is concerned. Overall, the company registered a 13.3% growth in 2010 (L'Oreal). The company offers a variety of product lines related to cosmetics including face, eyes, lips, nails, brushes and accessories (Maybelline LLC.). Under the “face” product line, the company offers concealer, foundation, powder, blush and bronzer (Maybelline LLC.). Under the “eyes” category, it offers eye shadow, eye liner, brow liner and mascara (Maybelline LLC.). Under “lips” category,...
6 Pages(1500 words)Essay

How Ivan Illyich viewed his own death

3 Pages(750 words)Assignment


...? The Decline of Dial-Up Internet Service BY YOU YOUR SCHOOL INFO HERE HERE The Decline of Dial-Up Internet Service Dial-Up and Target Demographics Advancements in Internet technologies, including mobile devices designed to sustain faster and more efficient mobile Internet services, have pushed dial-up Internet well into the decline stage. There are still companies that provide dial-up services, such as NetZero and America Online, generally catering to either lower-income demographics or to those living in rural regions without adequate access to this quickly modernizing Internet technology substitutes. Why, though, is dial-up Internet service in the decline stage along the product life cycle? According to the U.S. Census...
6 Pages(1500 words)Term Paper

Product Assessment

...? Product assessment Table of Contents 0Introduction 3 2.0Compact Cassettes 3 3.0Recommendations 6 4.0Conclusion 9 References 10 0 Introduction The world of business today has been characterized by a lot of dynamism. This phenomenon has seen several changes in the market place where some products have consistently lost market due to their decreased value. The same aspect could be as a result of increased technology that by passes the product thus pushing it further towards its last phases in the product life cycle. This leads to a scenario known as obsolescence. This happens to be a situation where a product on offer in the market may...
5 Pages(1250 words)Essay

Product Assessment

...? Essay Product Assessment: The Dying of the Fax Machines Marketing July The dying of the Fax machines Advanced technology and fast communication are death blows to some products that by now are rendered obsolete. This essay specifically refers to the usage of Fax Machines. The life cycle of the fax machines had passed maturity stage and is now on a decline. With the sudden swift of technology changes there is an indication that it is headed in that direction. The use of internet, mobile communication, e –mail and other sorts of technological applications made the usage fade into background. Fax machines had been very popular in offices and at home for transmitting messages anywhere for...
5 Pages(1250 words)Essay

Product Assessment

...? Marketing Table of Contents Introduction 3 Landline Usage in USA 3 2. Declining use of landline in USA 4 3. Three possible actions that should have taken by the marketers of landline 5 4. Ethiopia - Best Foreign country to market the product 6 5. Segmentation and positioning of landline in Ethiopia 6 Works Cited 8 Name of the Student: Name of the Professor: Course Number: Date of the Paper: Marketing Product Assessment Introduction The research paper elaborates the fact behind obsolescence of land line usage in United States of America (USA). In the 20th century USA has been the leader in landline density in the world. Slowly with the advent and the rapid response in usage of the...
5 Pages(1250 words)Research Paper

The Role of a Staff Accountant - Fitch Ratings Company

2 Pages(500 words)Essay

Product Assessment

...The product under review is the use of mobile phones in the United s which is on a decline since the past few years and according to the US census, it seems that the mobile phones will eventually turn out to be a dead product. The mobile phones are classified as the basic communication devices that are used only for the purposes of calling or sending a text message and may or may not contain a camera along with a few multimedia options. The target audience for mobile phones virtually includes everyone who wants to communicate over a long distance and therefore the size of the target market of mobile phone manufacturers is huge. The table on the right shows that about 85% of the total population in the...
5 Pages(1250 words)Essay

Biofuel production from waste wood - (Product Life Cycle Assessment (PLCA))

...Biofuel production from waste wood - (Product Life Cycle Assessment (PLCA) Table of Contents Table of Contents 2 Chapter 3 Introduction 3 Aim and Objectives 3 Chapter 2: Literature Review 4 Life cycle assessment 4 Chapter 3: Methodology 5 Life Cycle Assessment of Wood Pellets process and Principles 5 Chapter 4 7 Results: Inventory Analysis 7 Impact Assessment and Interpretation 8 Chapter 5 10 Discussion 10 Chapter 6 10 Conclusion and Recommendation 10 Bibliography 12 Chapter 1 Introduction Wood pellets relate to a type of processed biomass fuel that offers various significant advantages over unprocessed biomass. For instance, wood...
6 Pages(1500 words)Coursework

Using the product that you presented in the group assessment :

...of correlative product features by the consumer. A product attributes entails such things as its functions together with its physical appearance, brand, price, package and the after-sale services (Kotler & Keller, 2013). The attributes of a product are crucial in changing the consumer attitude of the product. The significance of an attribute is characterised by the salience and the determinacy of the relationship between an attribute and its general preference. The perception of the consumer on the product attributes can affect the creation and change of attitude, thereby impose its impact on the purchasing behaviour. Consumers refer...
4 Pages(1000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Product Assessment for FREE!

Contact Us