Nestle Infant Formula - Article Example

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The issue in the Nestle Infant Milk Formula case is the choice of marketing technique adopted by the company in order to increase their sales in several African countries. While the standard technique involved displaying its advertisements in hoardings and magazines another…
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Download file to see previous pages The mothers who were from an economically weaker section diluted the free milk samples provided in order to avoid buying the powder. In addition these people also used unsterile water to mix the milk. While these were the problems with the free samples sold, the advertisements shown by the company showed white women feeding the formula feed to their infants. This gave an impression that modern mothers only bottle-feed their babies and when the free samples were given to mothers immediately after the delivery they were more inclined to bottle-feed their infants. All these lead to reduced breast-feeding, malnutrition in the infants and also increased the mortality rate.
I believe that the marketing technique followed by the company was in no way illegal and that a moral code of ethics was followed in the business of marketing their infant milk formula. In the present case I argue that the company was in no way morally inclined to change its marketing strategy. As a producer of infant foods the advertisements and sale of free sachets of milk powder was well within the ethical standards. Instead of blaming the company it would have been appropriate if more awareness was created on the importance of breast-feeding and the circumstances under which formula milk could be introduced to the infant. Such awareness is definitely required in developing countries such as Africa. Merely targeting the company would not solve the issue as it would not be of much help in preventing mothers from feeding formula milk to their infants as a substitute for breast milk.
Having a frank and open-minded discussion would always help to arrive at an early conclusion. In the case of the Nestle Infant Milk Formula case my decision would comply with the marketing strategies adopted by the company as it is lawful and has followed a moral code of ethics. An open discussion about the possible methods ...Download file to see next pagesRead More
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