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Intro to business - Assignment Example

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Wal-Mart is depicted as one of the mega-retailers that hold key to supplying fresh and healthy food to low-income urban centers where grocery options are severely limited. Regardless efforts to expand Wal-Mart stores in urban areas, so much resistance has met the endeavors. The…
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Wal-Mart stores Wal-Mart is depicted as one of the mega-retailers that hold key to supplying fresh and healthyfood to low-income urban centers where grocery options are severely limited. Regardless efforts to expand Wal-Mart stores in urban areas, so much resistance has met the endeavors. The primary reason basis its argument on the company’s principle of cruelty to its largely low-wage workforce. Despite significant public critics in Wal-Mart’s business practices, the company fails to put into consideration issues such as health benefits, wages caps, and discrimination coming to the forefront. This has pushed away the desire of many willing to work at the stores. Moreover, in most cases, most people in urban areas are liberals who probably target the nearby shops where stuff goes for just about as cheaply compared to the Wal-Mart stores. This has contributed immensely to retrenchment of the Wal-Mart stores. As an expedient solution to the food desert problem, exertions have been made to finally make it possible the entry of Wal-Mart to lucrative urban markets from which it has long been excluded (Roberts and Berg 160).
Wal-Mart’s corporate management team has over the past decades toiled inside its ‘Bentonville Bubble’ in order to win the approval of zoning commissions and committees. This entails focusing on the operational efficiency, the growth of the company and its subsequent profits. However, this has proved not efficient enough and the company has widened its sights, built networks of employees, government agencies, nonprofits and suppliers to ‘green’ its supply chain. By seeking the approval of zoning commissions and committees, Wal-Mart will be in a position to increase its profitability. In order for the company to excel, it has cultivated closer relationships with its suppliers that have immensely contributed to initiatives. Moreover, Wal-Mart has gone further to build bridges between environmental nonprofit organizations and suppliers (Roberts and Berg 149). Most importantly, relying on external network collaborates such as the NGO’s has allowed the company to accomplish most of its objectives devoid of major investments since suppliers tend to absorb most of the costs of certification.
Arguably, retailers often face a fast-expanding, multi-pattern competitive set that deprive them the opportunity to realize where they are heading. Wal-Mart as one of the leading companies in terms of sales may face quite a range of challenges once it runs significantly smaller stores. Change in technology and use of new technological skills will be a challenge to smaller stores (Roberts and Berg 148). Customer service becomes a problem and incompetent to the consumer. Moreover, too many stores may lead to frequent price-cutting that may lead to low profit margins and unreliability to the customer. It is necessary for a business to expand in order to meet the consumer’s needs and wants. Running smaller stores will not enable Wal-Mart expand dramatically thus consequently leading to incapability of the company to meet the consumer’s needs.
In conclusion, Wal-Mart has proved to be potential enough to excel in the world of business by changing from cheap retailer stores to something beyond pure operational efficiency. As a good example, Wal-Mart has shown the way towards sustainable business models that can be significantly measured in quite numerous ways. Other corporations need to design at least similar ways and approaches in order to succeed economically.
Roberts Bryan, and Berg Natalie. Walmart: Key Insights and Practical Lessons from the Worlds Largest Retailer. London: Kogan Page Publishers, 2012. Read More
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