Nobody downloaded yet

Nike's Dilemma - Case Study Example

Comments (0) Cite this document
The company heavily relied on Woods as a respectable family man and a true professional who uses Nike’s products in all his sports activities. Usually he wore a red…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Nikes Dilemma
Read TextPreview

Extract of sample "Nike's Dilemma"

Download file to see previous pages The on-going recession poses a serious threat to expansion of sports businesses. The only option left is to increase their advertising and improving the quality of the service they give to their customers. Titleist and other competing companies dealing with golf products could have taken advantage of this by raising promotions targeting clubs currently buying from Nike. As quoted on the Wall Street journal, “in 2009, sales of clubs and other support tools fell in by 11.9 %, which is three quarters of total golf sales Bustillo” (web). However, two other Nike golfers won two crucial matches in the same year helping Nike to regain the lost credibility.
The drop in the golf sales and the recessionary period may hinder Nike to venture into new golf products, but this is advisable. Nike needs to work hard in rebranding Woods. This is one of the best ways of securing sales in golfing market since Woods is still influential despite the presently tainted image. The idea of introduction of new golf balls, t-shirts, and shoes that do not bear the old names that Woods used. They “Have you learnt anything?” Commercials by Nike helped in gathering people’s views on the scandal after engaging them to respond. Nike was supporting Woods to rejoin his family and achieve both corporate and personal penance. This approach by Nike was not much of a help since the companies sales still went down.
According to National Golf Foundation, there is a decrease in golf sports. Since 2000, the number of those involved in this sport fell from 26 million to 30 million. Additionally, the persons who played this sport for 25 times a year fell to 4.6 million in 2005 from 6.9 million in 2000 (Vitello ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Nike's Dilemma Case Study Example | Topics and Well Written Essays - 250 words”, n.d.)
Nike's Dilemma Case Study Example | Topics and Well Written Essays - 250 words. Retrieved from
(Nike'S Dilemma Case Study Example | Topics and Well Written Essays - 250 Words)
Nike'S Dilemma Case Study Example | Topics and Well Written Essays - 250 Words.
“Nike'S Dilemma Case Study Example | Topics and Well Written Essays - 250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document



...?Nike Introduction Nike Corporation is a US-based designer, supplier and marketer of authentic sports equipment and sportswear, both shoes and apparel. The company’s global headquarters is a place near Beaverton city but is within unincorporated Washington County. The company leads globally in the design and supply of athletic apparel and shoes, and sports equipment. In its 2008 fiscal year, the company recorded an excess of US$18.6 billion in its revenue and it employed over 30,000 people globally. According to The Oregon, Precision Castparts and Nike are the only Fortune 500 corporations headquartered in state of Oregon. This is to say that the company is one of the richest companies in...
7 Pages(1750 words)Research Paper

An Organizational Ethical Dilemma of NIKE

...?PART I: AN ORGANIZATIONAL ETHICAL DILEMMA This ethical dilemma is about a well known athletic footwear and apparel brand, Nike, a multinational corporation, established in 1964 in Beaverton, USA. The brand has come across a crisis last year 1998, scores of pressure groups protested against Nike’s labor practices in overseas factories. Many other factors also accompanied and the company performance gone to worst. This damaged the company image and the company sales slipped down. This was a threat to the investors, employees and a concern for other stakeholders. ETHICAL DECISION MAKING STEPS KEY FACTS The key facts are that Nike’s supply chain has flaws in contract negotiations and supplier oversight. The company’s dispersed nature... of...
16 Pages(4000 words)Essay


...and Section # of Nike Financial Performance The year 2008 ad 2009 challenged every company to bring out their inner strengths and to adapt to the changing environment. Nike performed especially well in the year 2009 which proved the management of the company. The company, revenues grew by 3% in the fiscal year 2009 amounting to $19.2 billion. The company had a diluted EPS of 3.88 which showed an increase of 10 percent compared to the last year. Bloomberg Businessweek evaluates Nike and ranks it as of the best companies in the relevant industry with strong financial balance sheets and future outlook (Bloomberg, 2010). I will further elaborate on the financial performance with the help of...
4 Pages(1000 words)Essay


...of prominent companies into its folds, Nike has augmented its brand portfolio over the years and has associated itself closely with sports, and especially football. Furthermore, its attempts to enter the emerging markets of China have also been successful. On a closing note, it may be said that, despite being a growth company, Nike should continuously improvise new products to meet the changing trends of fashion and outperform its rivals in the highly competitive market. References Frisch, A. (2005). The Story of Nike. Creative Education. Goldman, R. & Papson, S. (1998). Nike Culture: The Sign of the Swoosh. SAGE Publications Ltd. Keller, L. K. (2001)....
6 Pages(1500 words)Case Study


...Kazim Rizvi 18 January Human Rights Violators: Nike Nike is a global brand, famous for the supply of sports equipment, with its headquarters based in Oregon. It has earned itself worldwide recognition and goodwill after officially adopting the name Nike in 1978. Today, most sports people prefer its products than any other brand and many renowned faces have been its ambassadors all over the world. However, this does not conclude the company’s good faith. Over the years, Nike has also been accused of violating human rights and thus, these issues have cropped up and led to the fall and loss of face for the company to a great deal. In this paper, some of the main matters have...
6 Pages(1500 words)Research Paper


...Nike The market for the new Nike shoe can be segmented on the demographic criterion wherein age and life cycle stage can be used as the variable for segmentation. Under such segmentation our target segment could be middle-aged adults or parents with children above seven years of age. The market can also be segmented on the economic criterion wherein income would be used as a variable for segmentation. Using such segmentation, we could identify and target the upper-middle class living in the society. Finally, the criterion of behavioral segmentation can be employed wherein the market would be segmented on the basis of the ‘benefits’ sought by the customers and the ‘user status.’ This method of segmentation would provide ‘athletes... ’ and...
2 Pages(500 words)Essay


...Nike Corporation was founded by Bill Bowerman and Phil Knight in 1971. One of the first branded shoes the company released was the “Swoosh” which debuted in 1972. Two innovations the shoes included were a superior outsole for better traction and lighter materials. The first sponsor athlete the company hired was Steve Prefontaine, a track and field star. He tragically died at the age of 24 and is still considered today by the company as the “soul of Nike” (Nikeinc). The 1980’s was a tremendous decade for Nike. At the end of 1980 the company went public through an IPO. This helped the firm a lot because it enabled the company the ability to raise money for future expansion. In 1985 Nike made its best decision ever by signing rookie... , and...
2 Pages(500 words)Research Paper


...Nike Economics Nike economics Nike is an American multinational company that is involved in the design, development, manufacturing and in the global marketing and selling of footwear, apparel, equipment, accessories and services. Its one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (Brian, 2002).The brand alone is valued at $10.7 billion, making it the most valuable brand among sports businesses. Due to its presence in many countries, Nike has had to make several payments in relation to various cases occurring in different countries in...
2 Pages(500 words)Research Paper


...Nike throughout its history of successful and effective existence has adopted a clear policy towards marketing trends and the workers level of satisfaction. Outsourcing has been one of the basic elements of Nike that has been in practice towards workers friendly environment. The reforms come in the form of improvements and progress after the global industry of businesses and manufacturing saw non professional practices with regard to the welfare of the clients as well as the concerns expressed by the workers based on their experiences. Nike has incorporated a system in the form of new code of conduct which allows clear defining and composition of policies towards workers, working place environment and skills and techniques usage... ...
1 Pages(250 words)Admission/Application Essay


...Running head: nike company ethical issue 31st May As global that company deals with designing, developing, manufacturing, and marketing of apparel, footwear, equipments among other products, Nike has quite a number of production facilities in the international market. In its effort to increase the output to meet the global demand, Nike has been faced with various ethical issues in recent years (Todd, L et al. 2008). For example, it was revealed that the company’s working condition was poor, an issue that was related to the collapse of Bangladesh factory in 2013 where 96 people were killed and thousands of other injured. According to Timothy Ryan, a director for the American Center for International Labor Solidarity, the collapsing... of the...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Nike's Dilemma for FREE!

Contact Us