Nobody downloaded yet

: Harrington and Tjan, Transforming Strategy One Customer at a Time, - Essay Example

Comments (0) Cite this document
The article “Transforming Strategy One Customer at a Time” addresses the various types of marketing research studies conducted by the Thomson Corporation. The company deals with newspapers, journals, and textbooks for various organizations. Harrington and Tjan endeavoured to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.4% of users find it useful
: Harrington and Tjan, Transforming Strategy One Customer at a Time,
Read TextPreview

Extract of sample ": Harrington and Tjan, Transforming Strategy One Customer at a Time,"

Download file to see previous pages The article “Transforming Strategy One Customer at a Time” was on research done to establish the needs of end users of products by finding out how customers use company products on their daily activities. This is important to company managers as it delineates marketing features that require modification thus help them change the market by evolving product improvement schemes, inventing new products and adjusting pricing models to make them more receptive to customers (Harrington and Tjan Web).
Another aspect addressed by this research is the market size, which is important for managers to determine the appropriate business options in case of need for diversification. Another aspect addressed is how to identify the characteristics of a product that customers value most to ensure that the company inventions meet the needs of the all the users especially the end users. Additionally, the research attempted to establish how company could invent better alternative products by managers understanding competitor products and thus invest on improving available products to make them more customers friendly (Harrington and Tjan Web).
This research approach has it pros and cons. The strategy is appropriate in establishing the market availability, opportunities for company growth, adjustments for maximising market and organization resource allocation. The major shortcoming of this research approach is that it is time consuming (Harrington and Tjan ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“: Harrington and Tjan, Transforming Strategy One Customer at a Time, Essay”, n.d.)
Retrieved from
(: Harrington and Tjan, Transforming Strategy One Customer at a Time, Essay)
“: Harrington and Tjan, Transforming Strategy One Customer at a Time, Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF : Harrington and Tjan, Transforming Strategy One Customer at a Time,

One Theme Across Time Paper

...?Introduction One of the major recurring themes in poetry throughout the ages is sorrow and love, and how these two are often connected. Whether the sorrow comes from the fact that the love is unrequited, one of the lovers is dead, or from regret over not choosing a path that one might have chosen, sorrow and love are often interconnected through poetry throughout time. This is a theme that weaves throughout time, as seen through many of the poems in the selections below. Discussion For instance, the poem Weep You No More, Sad Fountains , an anonymous poem (p. 120), from the early 1600s, deals with the sadness over losing a loved one to death. This is evident in the overall tone of the poem, which is akin to a dirge. The narrator... be no...
10 Pages(2500 words)Essay

Transforming organizations

...inception that is during planning, design and analysis and not during implementation. One should have every access to the information and it should flow freely in multiple directions (Anderson and Anderson, 2009, pp. 2-5). Create condition for success Transformation process requires understanding regarding the reason for change and as per that direction needs to be set. There should be adequate time, resource and attention for the change activity and the execution should be aligned to the outcome. These parameters need to be understood clearly to increase probability and accelerate speed in the process. The need conditions should beset under high priority if they are not in place. If the...
20 Pages(5000 words)Essay

British Petroleum: Transforming Its Strategy

...British Petroleum: Transforming Its Strategy Introduction The origin of British Petroleum dates back to the early 20th century and the oil deposit discovery in Persia, currently known as Iran, which resulted in the establishment of the Anglo-Persian Oil Company in 1909. It is in 1914 that the British government took a large interest in the Anglo-Persian Company to such an extent that it was given a go ahead to supply oil for the Royal Navy during the First World War (Christiansen 2002). The company has since then emerged as one of the World’s top three oil corporations since its merger with Amoco in 1998. When judged by its market capitalization of $203 billion, earnings of $8.4 billion...
7 Pages(1500 words)Research Paper

E-Business- Transforming Customer Contact into Revenue

...e-Business- Transforming Contact into Revenue 0 Introduction The is king. It is undoubtedly the who dictates the success or debacle of a product. Without sales there is no growth, and without growth there is no revenue. With more and more competitors entering the field, it's not just the product alone that swings the pendulum their way, but customer support and customer relations. Customers like to be treated as special and appreciate warmth and recognition more than just a handshake. It's quite normal for a salesman to thank a customer for purchasing a product from him, and in appreciation give him/her a cordial smile followed by a handshake. This will...
3 Pages(750 words)Essay

One Time Passwords

...One-Time Passwords of College or One-Time Passwords Originally based on S/KEY, a seminal OTP system developed at Bellcore, OTP (One-time password) technology is a system that requires a new password every time a user authenticates. This basic principle of an OTP solution effectively protects the system against replay attacks, or any attack that attempts to use an intercepted password, hence, making it difficult for potential intruders to gain unauthorized access to the system (Bhaiji, 2009). Bhaiji (2009) has mentioned three basic types of OTP technologies: Mathematical algorithm: In this type, the system requires an...
5 Pages(1250 words)Research Paper

Time managemant strategy strategy then at the beginning of the week I will schedule in all the events and activities that I know I am responsible for. After scheduling in these activities and events I will have a strong perspective on my workload for the week. After recognizing this specific workload I will be able to determine if there are problem areas where I may be too limited in my time requirements. In these situations I will consider my list of priorities and reschedule my time to ensure that I have adequate time for the one’s highest on the list. I recognize that there may be activities I will have to limit in order to meet the requirements of my top...
2 Pages(500 words)Essay

Customer Strategy Development Project

... Customer Strategy Development Project FedEx Customer Profile Selected company customers FedEx has significant consideration of their customers’ needs leading to the main reason why most people opt for the company products and services. FedEx customer profile is divided into 6 segments. These are FedEx ground, FedEx Freight, FedEx custom Critical, FedEx Express, and FedEx Trade Networks. The most common company customers include international corporations, E-Commerce Companies, small and medium sized businesses and individual customers. On the other hand, the customer...
2 Pages(500 words)Research Paper

Customer Strategy Plan of FedEx

...loyal over a long period of time. The unprofitable customers identified during segmentation were characterised by few packages and slow to pay yet they have high service need affecting the company’s growth. In regards to the identified unprofitable customer, FedEx will take a lower-cost approach to provide monetary value. The company will launch special programs for this segment that will have different pricing and delivery methods. To prevent unprofitable customers in future FedEx will try and avoid their acquisition by having a clear customer profile strategy. FedEx will adopt good customer relations practices such as...
3 Pages(750 words)Assignment

Transforming Complaints into Commitments

...ignored the sign and still parked. I decided to think of another solution that was common; placing a parking reserve sign within the parking space using an object that would require the driver to come out of the car, remove it, and then Park. This solved the problem, but it meant I had to come out of the car to remove it every time I wanted to park my car. Again, I had to think of another solution. Setting a meeting and making a polite request to the people to stop parking in my reserved parking. I had to explain that the space was already paid for, and it was not in order for others to ignore the reserved parking sign. This last move worked, and I rarely found a parked car in my reserved parking space. b. What...
7 Pages(1750 words)Essay

Transforming of Olympic Games

...Transforming of Olympic Games The concept of Olympic Games was taken by Baron Coubertin from the British history of gaming festivals, ly the Wenlock Olympian Society Annual Games. All sports historians acknowledge the impact of the Wenlock Games on the modern Olympic movement. The word ‘Olympian Class’ was first used in the Wenlock Games to show the overall betterment of the people of the Town and its neighbourhood. Thus, from its inception, the tradition of old Greece was imbibed by the organisers (Coubertin, 1890). Budgetary transformation has been one of the leading factors. The International Olympics Committee’s (IOC) budget during the early half period of the 20th century was quite...
4 Pages(1000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic : Harrington and Tjan, Transforming Strategy One Customer at a Time, for FREE!

Contact Us