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Greenhouse Business Challenge and Carbon Footprint - Apple - Assignment Example

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In this style of response, an organization is concerned with the procedures of reducing carbon emissions emanating from its products. Different…
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Mc Laren (2009) asserts that, operational response is one of the ways in which an organization can react to carbon emissions (p.21). In this style of response, an organization is concerned with the procedures of reducing carbon emissions emanating from its products. Different organizations have different approaches on how to best reduce carbon emissions in their factories but the best way is to take an integrated whole systems approach (Gruber and Keller, 2010). Apple Company estimated carbon footprint stands at 14.8 million metric tons of greenhouse carbon emission and 98% of the emission comes from the manufacture and usage of its products, and its operational response to the reduction of carbon footprint is through the design of its products (Grady, 2009).
The company develops lighter, smaller and thinner products which are environment friendly. Imbimbo (2009) asserts that the new generation Ipad, is 33% smaller and 15% lighter compared to the old generation Ipad (p.16). This has resulted to a reduction of 5% carbon footprint from the company. From this policy of developing thinner and lighter products, the company has achieved success in reduction of carbon footprints in the manufacture, transportation and use of its products (Imbimbo, 2009).
The best practice in the development of thinner and lighter products is to integrate all processes in the manufacture and design of the product to the principles of environmental sustainability which are to maximize energy efficiency, reduce the use of hazardous materials and promote the recycling of obsolete waste (Davis and Holzman, 2012). Samsung has achieved success in reducing carbon footprint by following the best practices of product design and manufacture of eco-friendly machines. For example the company has produced F2 eco-green drive which has low power consumption and is free of hazardous substances.
Problems that arise in the three responses of an organization are high operational and implementation costs of the initiative and psychological resistance to changes by employees of the organization (Carbon , 2007).The larger the organization, the tougher it is to enact change, and issues of environmental conservation are difficult to understand by employees of the organization. In cost, especially during economic times, it’s difficult for organization to set aside funds in meeting their environmental obligations.
The main problem in enacting environment friendly policies in an organization is psychological resistance from the employees. It is important for the company to initiate environment awareness programs in its organization. This will sensitize employees on the importance of environmental sustainability (Mc Laren, 2009). It’s also important for the company to highlight the benefits of this initiative as it will lead to stronger brand recognition and increased profits.
In conclusion, despite the barriers facing companies in the three responses to carbon footprint emissions, there is a demand for environment friendly products and services. The development of information technology has had a direct impact on the environment and companies such as apples have resorted to reduce negative impacts of their products through designing environment friendly machines. To achieve this, the company uses environment friendly chemical in production of its products and it encourages the recycling of its obsolete products.
Carbon footprinting: an introduction for organisations.. (2007). London: Carbon Trust.
Davis, G., & Holzman, C. (2012). The healthy PC: preventive care, home remedies, and green
computing (2nd ed.). New York: McGraw-Hill.
Grady, J. D. (2009). Apple Inc.. Westport, Conn.: Greenwood Press.
Gruber, R., & Keller, V. (2010). HPC@Green IT green high performance computing methods.
Berlin: Springer-Verlag.
Imbimbo, A. (2009). Steve Jobs: the brilliant mind behind Apple. Pleasantville, NY: Gareth
Stevens Pub..
McLaren, S. (2009). Carbon footprinting the apple supply chain project summary. Wellington,
N.Z.: Ministry of Agriculture and Forestry.
Skea, J., Ekins, P., & Winskel, M. (2011). Energy 2050: making the transition to a secure low
carbon energy system. Washington, DC: Earthscan. Read More
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