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Managing strategy - Case Study Example

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It also includes a detailed description about the external and the internal factors related with the business environment in order to examine the market situation of Starbucks. Along with…
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Managing strategy
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Download file to see previous pages Starbucks Corporation is a global coffee retailing organisation headquartered in Seattle of United States (US). It was established in the year 1985 by three English partners named Jerry Baldwin, Zev Siegl and Gordon Bowker (Smith, 2007). It is one of the leading coffee house conglomerates in the world with a substantial reputation and corporate brand image (Bigboardnews.Com, 2012; Thompson & Shah 2010). Apart from beverage sector, it also deals in restaurants and entertainment division. Starbucks is the market leader in beverage sector in global market with annual revenue of $10.7 billion at the end of the year 2010 (Starbucks Corporation, 2009). Starbucks mainly attempts to offer most delicious coffee to its customers in order to inspire individuals in the targeted market (Starbucks Corporation, 2011).
Hence, from the SWOT analysis, it can be clearly depicted that even though Starbucks is a renowned organisation with a sustainable corporate image in international market, it includes certain limitations as mentioned above. Besides, it can also lead to varied threats as well due to alternative market trends and preferences amid the targeted customers. This might also result due to globalisation.
Hence, from the above PESTEL analysis, a detail overview about varied external factors which are most likely to have a substantial impact over Starbucks’ international operations can be evaluated in an appropriate way in order to understand the impact of these aspects on Starbucks. Thus, from this investigation, it can be clearly determined that there are higher prospects of expansion and development of Starbucks in future years. With reference to the PESTLE analysis, the prime factors which can offer a significant impact on Starbucks can be identified which is described below:
Starbucks is one of the leading coffee retailing brands in the global context which positions itself as the market leader in food and beverage sector. ...Download file to see next pagesRead More
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