Coca-Cola Company SWOT Analysis - Coursework Example

The pre-emptive strategy allows the Coca-Cola Company to ensure that it is providing the highest quality products to its customers that go hand-in-hand with the socio-cultural aspects.

To reduce the availability of substitutes in the market, Coca-Cola Company can reduce its prices as low as possible. As a result, the customers will be willing to purchase the quality product at a low price instead of an inferior or substitute product at the same low price. Thus, eliminating the availability of substitutes.

Likewise, through unique and different products, the company will be able to attract its customers towards the uniqueness and originality which the Coca-Cola Company products offer to its customers and no one else. As a result, the availability of substitutes will be discouraged considerably.

The focus strategy allows the Coca-Cola Company to enter into niche markets where there are no substitutes possible.

The Coca-Cola Company can resolve this problem by using the pre-emptive strategy that allows it to provide top-notch products that cannot be substituted. As a result, the customers will continue to stick with the company and continue purchasing its products regardless of the availability of the substitutes.

The low-cost strategy allows the Coca-Cola company to offer its customers the desired price.

The unique trade dress, brand name, and taste determine a high price for the product. Thus, encouraging a higher revenue for the Coca-Cola Company.

The niche markets encourage the buyers to ask for a reduced price.

The highest quality product will determine the high price of the product.

The Coca-Cola Company faces the highest competitive rivalry, particularly from Pepsi Co. Furthermore, the increased number of new entrants has also created a high level of threat for the company to survive. To minimize these threats, Coca-Cola company has to make the most of its economies of scale to lower its consumer price per bottle. Eventually, the lowest possible price will be difficult for its competitors to reach. Consequently, providing a competitive advantage to the Coca-Cola Company.

Through differentiation strategy, the Coca-Cola Company should invest more in innovation to develop unique and different bottle designs, concepts, processes, marketing campaigns, public messages, brand names, slogans, corporate social responsibility activities that are unique in their way address the sensitive issues of the societies. As a result, a brand image will develop that is unparalleled and cannot be matched by any of its competitors. Furthermore, the customers will become loyal to the brand because the company can demonstrate a higher level of concern for the health and wellness of its customers instead of its profits.

Through the focus strategy, the Coca-Cola company will be able to enter into the bottled water market and other booming industries like food items to maintain its competitive edge over its competitors. Most significantly, Coca-Cola company has to enter into a niche market in which the competitors either are not willing to enter or do not have the required knowledge, infrastructure and expertise to sustain in that particular industry. As a result, the competitors will be refrained to pressurize Coca-Cola Company with their new tactics aimed at damaging the goodwill and market share of the Company.

Likewise, through the use of a pre-emptive strategy, the Coca-Cola company will be able to beat its competitors by providing the highest level of quality products that are not possible for production by its competitors. Read More