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SLP4 - Coursework Example

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As a result, the customers will be willing to purchase the quality product at a low price instead of an inferior or substitute product at the same low…
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Download file to see previous pages The Coca Cola Company can resolve this problem by using the pre-emptive strategy that allows it to provide top-notch products that cannot be substituted. As a result, the customers will continue to stick with the company and continue purchasing its products regardless of the availability of the substitutes.
The Coca-Cola Company faces highest competitive rivalry particularly from Pepsi Co. Furthermore, the increased number of new entrants have also created high level of threat for the company to survive. In order to minimize these threats, Coca-Cola company has to make the most of its economies of scale in order to lower its consumer price per bottle. Eventually, the lowest possible price will be difficult for its competitors to reach. Consequently, providing competitive advantage to the Coca Cola Company.
Through differentiation strategy, the Coca-Cola Company should invest more on innovation to develop unique and different bottle designs, concepts, processes, marketing campaigns, public messages, brand names, slogans, corporate social responsibility activities that are unique in their own way and address the sensitive issues of the societies. As a result, a brand image will develop that is unparalleled and cannot be matched by any of its competitors. Furthermore, the customers will become loyal to the brand due to the fact that the company is able to demonstrate higher level of concern for the health and wellness of its customers instead of its profits.
Through the focus strategy, the Coca Cola company will be able to enter into the bottled water market and other booming industries like food items to maintain its competitive edge over its competitors. Most significantly, Coca Cola company has to enter into a niche market in which the competitors either are not willing to enter or do not have the required knowledge, infrastructure and expertise to sustain in that particular industry. As a ...Download file to see next pagesRead More
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