Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Strategic management - Essay Example

Comments (0) Cite this document
The statement can be analyzed as one that aims at bringing the air travel mode of transport back to humans. However, the mission description can be expanded to…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Strategic management
Read TextPreview

Extract of sample "Strategic management"

JetBlue Company Grand Strategies JetBlue’s mission ment currently is “our value proposition.” This ment appears to people as a slogan. The statement can be analyzed as one that aims at bringing the air travel mode of transport back to humans. However, the mission description can be expanded to incorporate what the vision statement attests. This further expands on the corporate goals. JetBlue company’s four statements are provision of high quality services and products, low operating costs, to increase their brand strengths and to increase the strength of the people.
In order for JetBlue Company to grow, the company should put new emphasis on the grand strategy for growth, operational excellence, and customer intimacy at the corporate level. It should also engage generic strategies of differentiation and overall low cost leadership at the functional level. Mainly, the strategy should include offering an amazing quality product and service that should be summarized under JetBlue experience, network expansion, low fares, and quest for low operating expenses and should invest in new and economical planes.
JetBlue Company puts in place five core values to replace the formal mission statement. These values are safety, care, fun, integrity, and passion. The five values are more significant in that they are printed on every paper that JetBlue company issues. These values also provide a framework for the company’s culture. Adams insists that once a company’s values are framed, the company’s culture follows. The company looks forward to enhance the JetBlue experience so that it can differentiate itself from the competition from other companies with similar interests. For the JetBlue Company to continue to grow, it needs to formulate a new vision and mission statements. This is if the company is to remain true to being a low-cost carrier that endeavors to deliver on-time service with the most competitive airfares in the industry.
Short-Term Objectives
It is the duty of any company to form a strategic management once it formulates a mission statement. This statement allows the firm to realize its potential while having minded what it wants to avoid as it grows successfully. JetBlue Company’s mission has been to be renowned low cost-carrier and the company has been reluctant to change its vision and mission statement.
For JetBlue Company to have a clear direction of where it is headed, the company should put together more than a ten-word sentence in order to convey the firm’s mission. The values should be differentiated by making five core components. An example is that the values should portray that the company strives to put the customer’s care fast in its effort to retain good customer relationship in air travel. The company trains its employees to maximize on safety, integrity, passion, care, and making the flight experience fun for the passengers.
As one of the short-term strategies, JetBlue Company joined the social network twitter in the spring of 2007 and has over one-and a half million followers. The company started the account to help customers air their grievances. The idea behind corporate tweeting is meant to help customers who have a hitch with the company and would like to communicate with the company. This helps solve some of their problems with the company (Wharton School web).
Works Cited
Wharton School. “The Steady, Strategic Ascent of JetBlue Airways.” Strategic Management. 2006. Web 20 March 2012. Read More
Cite this document
  • APA
  • MLA
(“Strategic management Essay Example | Topics and Well Written Essays - 500 words - 4”, n.d.)
Strategic management Essay Example | Topics and Well Written Essays - 500 words - 4. Retrieved from
(Strategic Management Essay Example | Topics and Well Written Essays - 500 Words - 4)
Strategic Management Essay Example | Topics and Well Written Essays - 500 Words - 4.
“Strategic Management Essay Example | Topics and Well Written Essays - 500 Words - 4”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategic management

Total Quality Management of Bank Muscat

I am sincerely indebted to Mr. Majed Ambusaidy, the manager of quality department in Bank Muscat and his assistant, Yasser Al-Raisi, for helping me gather much information for my researching needs.
Any corporation values its customers for they believe that customers are as important as the human capital of the company. Usually, customers dictate the needs and requirements whilst the company develops and provides these needs. In case the customer is not satisfied with the outcome of the product or service rendered, negative implications set in against the enterprise. It may affect not only the customer per se, but it also subjects the entire organization’s reputation at risk. Not to mention the loss incurred as the custo...
72 Pages(18000 words)Case Study

Management Project of Happy Tots Child Care Centre

Scope, time and cost are the restrictions that are acting upon the project management progression. This constraint can also be connected with one of the knowledge areas of Project Management (Bass et al. 2003).
Project Management Plan: For effective project management, the basic step that should be taken is to collect the information that is necessary for developing the project plan and then make flowcharts for the plan (Kenneth, 1999).
Project Scope Management: takes account of the processes required to make certain that the project includes all the work required, and only the work required, to complete the project successfully (Bass et al. 2003).
The project is a database project that will involve the development...
7 Pages(1750 words)Lab Report

Business Management Framework in Educational Organizations

The organizational structure should be present to guarantee clear divisions of authority, responsibility, communication, and control. The second component is the generation of the organization situations for successful implementation such as culture, communications, reward and incentives systems, training, and control (Fonseca 2002).

Two basic theoretical paradigms to business management framework could be identified. The first puts considerable emphasis on structural frameworks to change and involves an issue with organizational design as well as the linkage between organization and environment. This point of view puts less importance upon human activity and the way individuals try to understand or make sense of the wo...
6 Pages(1500 words)Case Study

MA Strategic Marketing Communication

The methods of data collection used are primary research data collected by the help of interviews and questionnaires. The questionnaires used in this study are close-ended questions with the focus just being significantly on the opinions of the customers in the form of specific answers.

Esprit is one of the leading global brands with franchises all over the world. The company has a high profile brand image and a great sense of the modern fashion industry. The company was established in the year 1968 as a San Francisco based firm in the fashion clothing industry that manages 630 retail stores and serves at least 9700 wholesale customers in 44 countries. The focus in these modern times is not on quantity but rather on pro...
72 Pages(18000 words)Research Paper

Household Management by Isabella Beeton

The other virtues that should be adopted by her are: early rising, cleanliness, frugality and economy, choice of acquaintances, care in building friendship, hospitality, a careful conversation with friends, maintaining good temper, to follow fashion in terms of clothing; buying dresses or apparels within the means and status of one’s husband; charity and benevolence; bargaining while purchasing things; maintaining housekeeping account book; hiring competent and honest servants. A guide to the annual wages of domestic servants is also given by the author.
This shows that a woman is in command of all the expenses of her household, which she should spend with care. The bread earner in the Victorian Age was always a man: fa...
14 Pages(3500 words)Article

Difficulty in Operations and Service Management

The unique nature of every service makes the evaluation of quality extremely difficult. Let’s take the case of a doctor. The doctor might be thinking that when he is knowledgeable, is able to provide correct treatment to his patients, has the latest equipment and techniques and the required number of support staff, he is delivering good service. The patients, on the other hand, might be including the friendliness of the doctor and the support staff as well in the list of parameters to call the service as good. If they do not get this, the service quality provided is poor.
The parameters included calling the doctor's service as quality service may also differ from person to person. Some of the patients might be finding e...
8 Pages(2000 words)Assignment

Scientific Management and Human Relations Approach

For many years, a huge number of experts (Donnelly, pp. 24-33, 2008) have been trying to define the term management; however, analysis has indicated that management is itself a vast terminology that constitutes various aspects of an organization. For some, management is something that involves people. For some experts, management is an art that includes strokes that incline individuals to perform the required tasks in an efficient manner. Due to such a broad scope of management, until now, one can come across various management theories that propose different and diverse methodologies to manage people in an organization, such as classical theory, neo-classical theory, behavioral management theory, etc. As earlier mentioned, this p...
6 Pages(1500 words)Assignment

What Is So Valuable about Strategic Planning

It is concerned with the assessment of the background on which the business operates to understand the best actions that can assist in accomplishing the organization’s long term objectives and overall mission (Nolan, et al. 2008).
The strategic plan acts as the basis for the organization’s activities. It is important for successful operations for the business. The development of the techniques for management is usually based on the strategic plan. In the products and services business, the strategic plan will assist in maintaining competitiveness despite the existing competition. This is because all the actions will be carried out after a careful analysis carried out while developing a strategic plan. It sets out...
6 Pages(1500 words)Essay

Understanding of Customer Relationship Management Strategies Pursued by Vodafone PLC

With the increased globalization and competition, it has become very difficult to maintain customer loyalty. The same has been experienced by UK mobile service providers. Customer retention is an acute problem for companies. It has been found that the lack of proper customer relationship management is mainly responsible for this global issue. Vodafone Group Plc, UK’s largest telecommunication company has been selected for undertaking the research to determine the root cause of this problem and to investigate other relevant reasons. A report of 2009 published by the company reveals that there are severe problems related to customer retention. It is well known that the mobile phone industry has boomed over the last eight years...
19 Pages(4750 words)Research Proposal

Training and Development from a Human Resource Management Perspective

The last section will discuss my personal recommendation with regard to specific changes in the use of HR theories and work-related practices. My overall experience during the internship training period was fun and challenging.

During the first week of the training period, I managed to develop useful research survey questionnaires and research aids which enabled me to gather information needed for the development of a training plan for the fitness instructors.

Designing an effective training instruction plan that will address the main concerns of the students is the most challenging part of the internship. Using the ADDIE model, I plan to design a training instruction material by integrating the research sur...
30 Pages(7500 words)Thesis
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategic management for FREE!

Contact Us