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Essentials of business in 2012 - Essay Example

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Summary
Local dessert catering and custom cake sales offer additional income and marketing opportunities.
Short-term vision (over the next…
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Essentials of business in 2012
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Download file to see previous pages Our reputation for quality products, unique baked products, eclectic atmosphere, and excellent, friendly service will be the basis for continued growth.
Long-term vision (beyond next year): Building on a foundation of community presence, referral business, quality and excellence, we will continue to expand our market and become the preferred choice in the Salthill area for consumers seeking a quiet place to visit while enjoying a hot beverage and freshly baked cakes.
While we will offer high quality and a variety of coffee blends, along with other hot and cold beverages, our unique selling point will be our fresh baked cakes and other baked goods. We will offer a large variety and unique flavors to highlight local taste favorites and respond to customer demand. Since we are not a chain, we will have the freedom to experiment with flavors and adjust to accommodate customer needs quickly and efficiently.
Our success will rely on our flexibility to changing customer needs, our service excellence, and our fantastic products. These elements, packaged in an inviting environment, with careful attention to costs and profit, will create a sustainable business model.
To market the shop we will periodically place advertisements in The Galway City Tribune, create a website, and launch a Facebook page. The costs incurred will be predominately with the newspaper articles, though depending on the service selected, there may be a minimal on-going web hosting fee that we will need to maintain to keep the website live.
We will rely on samples, hand-bills, and word-of-mouth for a portion of our marketing strategy. These options offer a low-cost option that will help us create a presence in the community and quickly install The Caked Bean as an everyday destination for the local clientele.
While the shop will offer cake slices and single serving baked goods, we will also take orders for whole cakes for special occasions to supplement the normal ...Download file to see next pagesRead More
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