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ISMG 3000 - Essay Example

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She had loved baking and perfected her recipe for cookies which were hugely like by friends and relative. She had also served in a departmental store and gained experience of sales and importance of customer…
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ISMG 3000
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Download file to see previous pages Debbi’s passionate zeal for baking and Randy’s business sense was complementary for starting a successful business. Hence, Debbi and Randy would seem to have reasonable future for each other.
Debbi’s cookies were very much in demand amongst Randy’s clients which inspired Debbi to start an independent business of selling cookies. Debbi had confidence on her expertise in making mouth watering cookies which had always been very popular amongst her relatives. She was therefore able to convince her husband, Randy for starting a cookie business. Her main goal was to bake great cookies and make customers feel good. Thus, it was important for her to create an ambience of caring that would attract customers and provide them with quality cookies to make them feel good.
On the other hand, Randy’s goal was to develop an enviable corporate structure with state of the art information technology that would help run the various operations smoothly. His goal was to exploit technology to optimize information flow within and across stores so that effective decision making could be based on informed choice. He strongly believed that machines must relieve people of mundane task and make them free to exploit their creativity in ways that would benefit the business like selling cookies directly to customers and giving personal touch.
Debbi was in dilemma while opening her second store of Mrs. Fields’ Cookies. She loved baking cookies and strongly believed that personal involvement was an important part of running successful cookie business. She was afraid of delegating and thought that it might lower the quality of her cookies and most importantly, she would not be able to interact with her customers. Thus, the dilemma was genuine as she could not be in both the places at the same time. Her management style was fundamentally based on the simple principle that if one believes in something, one would be more convincing. Hence, ...Download file to see next pagesRead More
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