FCGS Business Situation Analysis - Essay Example

Situation Analysis The overall situation described in the case indicates some of the ethical considerations which may be faced by plastic surgeons interms of the FCGS Business. Since market is narrow and there are certain strong ethical and regulatory issues to be involved therefore in such a market, how to maintain a competitive advantage and consider the legitimate chances to serve a very particular niche market which exists. The group which is affected by this situation comprises of women- who are the major customers in this segment of the business as well as the plastic surgeons offering these services. This group is limited in the sense that there is a lack of women specially who watch porn and develop the tastes for having the vaginal matches with their favorite porn stars. This will therefore require a wider understanding of the different social and ethical factors related with viewing porn and its overall acceptability in an individual’s life. What is significantly more important however is the fact that the overall market is probably at its developing stage and the demand is driven by the external factors i.e. porn market? The number of stakeholders in this market therefore is relatively large as well as diversified and therefore the overall market development may be slow as well as may not develop at all considering the ethical considerations. The main issue for the plastic surgeons to develop FCGS as a viable business therefore is to maintain a balance between the different stakeholders while at the same time ensure that all the ethical considerations are followed in their true spirit. This would therefore involve not only the perfection of the technologies which are being used during the surgery but also develop and lobby to the influential groups in order to help recognize this business as an ethical and viable business which can fulfill the particular needs of the customers. Problem Analysis The above situation analysis points towards the different reasons and causes of the problems discussed in the case study regarding the female genital cutting. A cause and effect analysis of the problem will indicate that the roots of the major problem are in the overall acceptability of the FCGS. Various stakeholders groups seem to stamp their claim on the human rights and ethical consideration of this practice however, what is critical is the question of free choice of the customers who are willing to go through the overall process of FCGS. A limited PEST analysis of the situation would suggest that the political factors are stronger in terms of asserting their influence on the way future regulations may take place and ethical boundaries for this practice are identified. Economic consequences of the practice however suggest that due to the limited demand. Social consequences of this practice however, can be diverse and relatively more sensitive in terms of the overall acceptability of this business practice and how society as a whole views it. Further, the lack of technological sophistication may further restrict the choices available to the plastic surgeons to offer services which are safe and pose minimum risk to their customers. This can be relatively difficult due to the fact that the overall demand for the market is driven and is based upon the external factors. Further, the overall market size is small therefore making it difficult for the plastic surgeons and organizations offering FCGS services to effectively and successfully argue in favor of this business choice available to the customers to peruse their choices. Solution Analysis In order to overcome this situation, it is really critical that the firms or professionals offering these services must are the improvement of overall technological sophistication. Improvements in the techniques and technology used in performing this strategy will reduce the risks to the customers and will further help to dilute the resistance which is mostly based upon the dangerous use of the current technique. The overall corporate level strategy therefore would require that the firms offering such services must develop comprehensive Research and development programs so that the overall technological sophistication can be increased. A better R&D program will also allow this service as more affordable to the wider audience and may help attract more customers once the overall concerns for the risks are properly addressed with the help of the use of better technology. It is also important to note that the firms will have to develop better public relations with different stakeholders involved in this. A better coordination with the all the stakeholders will allow better understanding of the problem and increase the overall acceptability of the practice. This will allow the firms offering these services to effectively peruse for favorable regulatory and ethical considerations besides offering an opportunity to become a legitimate and ethical business practice which can help customers to improve their self esteem. Implementation In order to ensure that the above solutions are effectively implemented, it is important for the firms and plastic surgeons to formulate the strategic alliances. The formation of strategic alliances will increase the overall number of stakeholders in this business and further increase the acceptability of the business for wider level of audience. Strategic alliances can be formulated at different levels i.e. since firms also require improving their technology, therefore the overall strategic alliances shall be formulated not only at the social and political level but also at the business level. (CIMA). Strategic alliances with the social and political groups will allow the firms to improve the overall acceptability of the business practices whereas the business alliances will further ensure for the firms that they improve their technology as well as increase the overall demand for the services. Another important consideration while implementing the various strategic solutions is the ability of the surgeons to offer services which can be safe and sound. Thus it is really critical that the overall efforts shall be placed on the improvements of the skills of the surgeons in offering such services. Further, there is a need to increase the overall awareness for this business segment and how it can actually help the customers to fulfill their needs. Bibliography CIMA. "Strategic Analysis Tools." 2007. CIMA. 11 December 2010 . Read More